Startup Advantage Podcast

Feb 19 2021 20 mins

Startup Advantage is where first-time entrepreneurs gain encouraging insights on the strategies, habits and mindsets of successful entrepreneurs and leaders. You’ll hear conversations on how to be more efficient, live smarter and increase your resilience to give you an advantage in the early-stages of starting and building your profitable business and beyond. Your host, Tania De Ridder, also explores the role of relationships and how to approach entrepreneurship collaboratively as a team sport for a competitive advantage, whether you work independently or in a team. See acast.com/privacy for privacy and opt-out information.





Pivot Your Dreams to Achieve Business Success with Joshua Littlejohn
Feb 19 2021 33 mins  
Most entrepreneurs have to pivot their dreams in order to achieve business success. In this podcast episode, Tania speaks with a young entrepreneur, Joshua Littlejohn, about his entrepreneurial journey and how he learned to pivot his dreams. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development, and the benefits of running your business so that it looks like a large corporation.Joshua Littlejohn is a Canadian entrepreneur, marketer and author. In January of 2017, he launched Norgress, a Edmonton- based technology company where he currently serves as the chief executive officer. He is also the author of "The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs". Joshua believes any small business can look like a large corporation without the large costs to experience the benefits that go along with it. "It's funny, the older you get, you really do pivot on your dreams. Whether it's a case where you realize, okay, it's just not going to work. Or somewhere along the line, you lose motivation." - Joshua LittlejohnWe discuss in this episode with Joshua, on pivot your dreams to achieve business success:Joshua's passion for social upliftment and progressive ideals and values. (4:20)Benefits Joshua has experienced by running his company so that it looks like a large corporation. (7:16)Why there are businesses that will see their best milestones during COVID-19. (8:41)What inspired Joshua's work ethic and passion for community upliftment. (10:19)Joshua's advice on how to know if you should focus on building the brand of your business or your personal brand. (12:06)What Joshua found challenging in becoming an entrepreneur. (14:07)How Joshua managed to grow his company Norgress into the success that it is today. (15:43)How Joshua started to pivot for his dreams. (18:14)How to approach networking to build relationships like Joshua does. (20:27)How Joshua was deliberate from a young age to challenge himself to step outside his comfort zone. (23:15)The habits Joshua has to manage his health and energy. (25:37)A mindset Joshua recommends for whatever habits you choose to have. (26:44)How Joshua uses his values in his hiring strategy and to select partners or team members. (27:53)How to get a free copy of Joshua's book, The Marketing Fallacy' - the ebook and the audiobook. (30:00)Full show notes, the transcript, resources and how you can connect with Joshua, can be found here: https://www.startupadvantagepodcast.com/33Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/33 See acast.com/privacy for privacy and opt-out information.





How A Frugal Mindset Can Lead To Online Business Success with Sarah St John
Feb 05 2021 30 mins  
There’s more to being a frugal entrepreneur than how you spend your money.In this podcast episode, Tania speaks about what it means to have a frugal entrepreneurial mindset with an entrepreneur who shows others how to launch and manage an online business on a budget.Sarah St John has created several startups throughout her entrepreneurial career of over a decade. She is an entrepreneur, podcaster, author and describes herself as an animal lover and world traveler. Sarah currently owns a podcast production agency called PodSeam and she is also the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget”."You could do like I did and try different things out.  But at a certain point you do need to pick that one thing and focus on that one thing, because I learned that when your hand is in a bunch of different things, it gets overwhelming.  If you're putting 20% of your energy and focus into five different things instead of a 100% into one thing, none of them are going to be that successful." - Sarah St JohnWe discuss in this episode, on how a frugal mindset can lead to online business success:How Sarah (with the benefit of hindsight) knows that she has always been an entrepreneur at heart. (5:03)The internal struggle of finding an entrepreneurial identity. (8:09)The main reason why Sarah believes some of her earlier businesses failed. (10:46)How Sarah found financial peace and inspiration for her brand Frugalpreneur. (13:46)How to get started with an online business affordably on a budget. (14:40)The most common mistake entrepreneurs make when it comes to their financial mindset. (18:20)How much time you'll likely need to spend on your online business per week when starting out. (19:20)Why Sarah predicts that most businesses will soon have a podcast. (21:05)About Sarah's Preneur Series ebooks for online entrepreneurs and how you can get access to it for free. (24:02)How to be frugal with your time. (25:02)How to build relationships with like-minded entrepreneurs online. (26:20)Full show notes, the transcript, resources and how you can connect with Sarah, can be found here: https://www.startupadvantagepodcast.com/31Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/31 See acast.com/privacy for privacy and opt-out information.




The Opportunity In Change For Strong Customer Relations with Patti Mara
Jan 22 2021 38 mins  
Finding or creating opportunities to build strong customer relationships, as we navigate through a time of change, starts with perspective.In this podcast episode, Tania speaks to an expert on perspective whose passion is helping people find the perspective that will enable them to generate extraordinary results. Patti Mara has spent nearly 20 years helping companies and individuals take a fresh look at the way they operate and has worked with hundreds of entrepreneurial owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit. Patti is a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration and cleaning, restaurants, and independent pharmacies. She has also been a featured speaker to North American women’s and entrepreneurs’ groups. She is the founder of Maranet Inc. and the creator of The Profit Generator Program*, which takes business owners through a process for developing the ability to see through their customers’ eyes. She also created the Breaking Through Barriers Program*, which helps business owners identify and eliminate the bottlenecks that impede growth and success. She is the author of UpSolutions – Turning Your Team into Heroes and Customers into Ravings Fans."We have buying patterns and everything's been interrupted right now. For businesses that are going out there and engaging in increasing accessibility and trust and building relationship and providing confidence, this is the biggest opportunity you'll ever have to create really strong customer relationships." - Patti MaraWe discuss in this episode, on the opportunity in change for strong customer relations:The opportunity in change and challenge for entrepreneurs. (4:53)What is key for businesses to provide to their customers to be successful in 2021 and beyond. (09:58)How Patti found her way into entrepreneurship during university (which was during a time of change and challenge too). (13:21)Why entrepreneurs need to shift their business model from sales to solutions. (16:16]What an entrepreneur can do to identify the unique value their business offers. (19:12)How to approach customer engagements so that it leads to value and stronger customer relations. (21:10)Patti's customer Touchpoint Scorecard and how you can get access to it for free. (24:12)Why you need to prioritize rest and work-life balance. (27:06)A quick and easy way to cultivate gratitude daily. (30:02)Patti's top strategy for building strong relationships as an entrepreneur. (33:31)Full show notes, transcripts, resources and how you can connect with Patti, can be found here: https://www.startupadvantagepodcast.com/29 Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/29 See acast.com/privacy for privacy and opt-out information.




Purposeful Productivity with Matt East
Nov 11 2020 38 mins  
Becoming purposeful about your productivity can give you a competitive advantage in your business and in life.In this podcast episode, Tania speaks to one of the world's leading experts on productivity and high-performance, who shares advice on how entrepreneurs can become purposefully productive. Matt East is one of the world's leading experts on productivity and high-performance. Matt’s books, podcasts, and coaching teach you how to plan your day so you can spend more time on the projects, activities, and relationships that are most important and meaningful to you. He's best known for his one-on-one coaching, where he's been lucky enough to work with many brilliant creatives, entrepreneurs, and business professionals. Matt is the author of The Purposeful Planning Method: How to Plan Your Day, Beat Procrastination, and Regain Control of Your Time. And hosts two popular podcasts, The Goal Achievement Podcast and the Better Humans Podcast.If you start making progress, just incremental progress, day after day, magic can start to happen. You can start to feel like, 'hey, I'm actually doing it; I'm actually doing the things that I'm setting out to do'. - Matt East We discuss in this episode, on purposeful productivity:Why we all struggle with being purposefully productive at times. (3:49)Why clarity matters and what you can do to find it. (7:11)How Matt became an entrepreneur and developed his business model. (9:30)How top priorities each day increases overall productivity. (17:17)The most common productivity challenge among entrepreneurs. (20:08)One thing you can do that can help you maintain a productivity mindset during challenging times like COVID-19. (29:19)Matt's views on entrepreneurship as a team sport. (35:45)Full show notes, transcripts and resources and how you can connect with Matt can be found here: https://www.startupadvantagepodcast.com/27Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/27 See acast.com/privacy for privacy and opt-out information.











Questions To Ask Potential Co-Founders
Oct 07 2020 23 mins  
Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times. But how do you know when you’ve found a good co-founder match?In this podcast episode, Tania shares a strategy that can help you during your co-founder dating phase to identify a good match; it's a strategy that involves asking purposeful questions.We discuss in this episode, on questions to ask potential co-founders:Why co-founder dating and asking planned questions can help you make strategic partnering decisions. (4:09)Why you should consider having a standard draft of questions as a guide for conversations. (8:25)What you should do first before you draft your questions for your meetings. (9:12)Three categories of question types that will help to ensure a basic personality and interest match. (12:11)Why behavioural type questions are a good tool you can use. (17:12)Guidance on how long to take before you make a decision on who to partner with. (20:25)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/22Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/22 See acast.com/privacy for privacy and opt-out information.

















































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