Everything is brand

Jul 12 2022

Make sure your brand is everything it can be. If you're not tending to your brand in this chaotic environment, you might as well be shredding your money. Every week, our panel of top brand experts will discuss the state of the universe - and share insights in strategy, creative, digital, content, social and every area that can help build better and stronger connections with your audiences. Sometimes we'll agree, sometimes we'll argue and sometimes we'll just call BS on the whole thing. But, we will always bring our passion to the mic. If you're a business leader, entrepreneur, marketing pro - or just a brand hack like us - you need to be part of this conversation. Your business might depend on it.

Subscribe on Podcast Addict

Brand purpose.

Jul 12 2022 23 mins

What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business. And the data tells us people are looking for conscientious companies to shop with, and work for. Let's talk about what it means for a brand to lead with purpose - ranging from pharmaceuticals, to clothing and energy. Join o

Loyalty vs data?

Jun 24 2022 27 mins

Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases. What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks? We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust. Join our

Are brands accountable?

May 24 2022 26 mins

When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it? Let's talk Chik-Fil-A , Unilever, and corporate karma.Join ou

Does anybody read?

May 10 2022 28 mins

Content and how we consume it has changed. How can brands get - and keep - the attention of their audience? What content formats are compatible with our fast-paced lives? From articles to audio, Clubhouse to TikTok, we take a look at what content consumers are craving, and how brands can adapt to best serve their audience. Join our Zync brand experts as we discuss these questions -

Web 3: Read, write, own

Apr 26 2022 27 mins

Web 3 is the next iteration of the internet. Is it coming quickly? Is it going to change the world? The simplest way of describing its evolution would be the following: Web 1.0: ReadWeb 2.0: Read, writeWeb 3 (3.0): Read, write, ownWhat does decentralization of the worldwide web mean? And more importantly, what does it mean for brands moving forward?Join our Zync brand experts as we

Branding for all ages

Apr 05 2022 26 mins

Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences from multiple generations? When a brand is launching, is it better to target a spec

Social dilemmas

Mar 23 2022 26 mins

This week we talk about some of the dilemmas brand face on social media. As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.Are brands at risk when they have a spokesperson/ambassador? How should a brand react when an influencer says something out of line? Are brands taking adv

Most influential brands in Canada 2021 | Special guest: Steve Levy

Mar 07 2022 21 mins

Ipsos recently released their list of “The Most Influential Brands in Canada” for 2021" - so we’re talking about it with the author and storyteller of the list: Steve Levy. Our discussion will highlight some of the key attributes of the top brands and expand on the multiple elements that drive influence. This year, Google again tops the list. But, most of the Top 10 have

When brands merge

Feb 08 2022 26 mins

This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are: Microsoft and Activision/Blizzard Merck and Acceleron Intuit and MailchimpEven some older ones - like Disney + Marvel - are still having an impact on their brands. What does this “comi

NFTs and brands

Jan 28 2022 27 mins

This week, we expand on one of the hottest topics for this year: NFTs. Although there's recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever.Are brands ready to jump on the NFT bandwagon? What are brands like Coca-Cola, Taco Bell, Gucci and McDonalds doing? Is this something for brands of all shapes and sizes? Are NFTs on