Website Investing from Investing.io

Feb 12 2021 40 mins 13

Insights to make you a more profitable website investor. website.investing.io















































Ep 14 Part 1: Mark Whitman on JVs
Aug 14 2020 43 mins  
In this episode of the Website Investing podcast, Richard speaks with Mark Whitman from Content Ellect, Task It & Golden Web on how he is partnering up with Benjamin Strusnik (podcast episode coming out soon) to build a batch of sites on aged domains.In this part 1, free subscribers get the first ~40 minutes of the conversation; paying subscribers also get part 2 in their RSS feed. As is typical, part 2 elicits more insights as we get deeper into the conversation.EPISODE SPONSORS🔥 Smash Digital - an SEO growth agency with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients. Check. Them. Out.🔥 Niche Website Builders - a hands-off approach to outsourcing your content. Packages include keyword research & high-converting review templates. Get 10% off your first order.Part 1 Show NotesMark’s BusinessesContent ServicesMark has been hard at work with growing his content services business Contentellect. Here, customers can buy content and manage their accounts. Currently, monthly blog articles are very popular, especially for their main target audience: SaaS companies. The most popular service, however, is their full outsourced blog management, where they build content calendars, do keyword research, and write and publish content for their customers. FBA BusinessHe also has a neck-warmer/bandana product that he sells at around 200 units a day. Affiliate Content Site PortfolioCurrently, Mark has 6 affiliate sites in his portfolio. Of these 6 sites, 2 were acquired, while the rest are being built up organically over time. However, he isn’t looking to increase this, considering the Amazon update, and a reduction of affiliate commissions with one of their partners. Joint VentureMark also recently formed a joint venture with a business partner, Benjamin. Here, the partner would be building affiliate sites, while Mark would be funding the business. They are currently looking to build up 5 sites out of expired domains they purchased. Mark’s content services agency is also involved here, with a goal of initially having 75,000 words per site, to see which site responds and performs best.Buying More?Acquiring new affiliate sites or content related sites aren’t something that Mark is keen on doing in the future, considering the risks and amount of money involved. Though he does admit that there is proper risk and reward involved, he has increasingly become jaded by the risks. SEO Auditing and ImplementationMark’s joint venture, GoldenWeb, performs SEO auditing. A lot of services do SEO audits, but very few will actually implement the requirements for you. There is thus a big opportunity for a product site service that performs these, and Mark’s joint venture is one of them. Their target market right now are big e-commerce websites, and prices for these clients start at around $1,000 with an additional fee for implementation, depending on the problems. During the audit, they actually tell their clients how to make the changes if they want to do it themselves, but some can be quite technical, so leaving it to them could be a better and safer option.Seeing PotentialThe SEO auditing and implementation services started out when Mark’s partner performed these services on one of Mark’s sites. Seeing the potential, they decided to offer their services to the public.More Into Mark’s Joint VentureBuying, Growing, and SellingMark is looking to build out the 5 sites his joint venture owns, and to sell them in the future ideally for 6 figures each, but not less than 4 figures. Currently, the 1st site has around 75,000 words of content and around 50 articles. He terms this site as his “MVP” site with a value of around $5,000. He is not looking to invest any more in this site, apart from creating links. Traffic LevelsTraffic numbers determine whether Mark would invest more into a site, but this does not necessarily mean traffic volume. Rather, it would be the types of traffic that the site gets. They would then be able to determine ranking, and if a site would works or not. Using Expired Domains and Technical SEOsMark has no prior experience with building sites out of expired domains; however, his business partner Benjamin does. Benjamin is more focused on the technical SEO aspects to improve the sites, in contrast to Mark who usually looks at it from a content point-of-view. Thus, Benjamin would be structuring and siloing the site correctly, and making sure that the site is lean and flows smoothly. This has been eye-opening for Mark, who hasn’t built sites out this way before, considering his content and aesthetics perspective.Looking to the FutureIf this business goes well, Mark would definitely invest more in it, as long as Benjamin wants to keep going. However, Mark is not looking to build more affiliate sites moving forward, considering the nature of the work and the underlying value of the asset.Premium Content OptionsMark doesn’t think that they will get into producing super high end and expert content, but states that his content is already very good, starting at 10 cents/word. With a wide writing network, they are able to produce varied content based on good research. They also provide various other services like building content calendars and performing keyword research.However, if you do want to get premium, high-level content, you will definitely have to shell out money to get good writers, especially for very technical niche websites. Form of ContentThese days, people are quite lazy to read content. Short sentences with lots of paragraphs and multimedia would definitely attract more readers, compared to densely-written and academic-sounding articles which no one would probably read. However, at the end of the day, it still depends on the niche of the website.Here is the example from The Wirecutter of postgraduate level content!Episode 14 Part 2In part 2 of this conversation we discuss:In-house content writers vs outsourcedObjectively valuing contentContent to bounce vs content for an audienceHow to actually add value with your siteBarriers to entry with websites / becoming media companiesHow to best invest capital based on risk tolerancePart 2 is for paying subscribers, you can access by hitting the button below.Enjoyed this episode or have any questions? You can leave a comment at the bottom of the web version of this post.CheersRichard Patey (Host) & Avi Silverberg (Producer) This is a public episode. Get access to private episodes at website.investing.io/subscribe







Ep 11 Part 1: Emre Goktas on Selling a Multi-Language Site for €105K in 6 Months
Jul 24 2020 32 mins  
In this episode of the Website Investing podcast, Richard speaks with Emre Goktas from Rev Panda on how he was able to build and sell a content site for €105K within 6 months.In this part 1, free subscribers get the first ~30 minutes of the conversation; paying subscribers also get part 2 in their RSS feed. As is typical, part 2 elicits more insights as we get deeper into the conversation.EPISODE SPONSORS🔥 Smash Digital - an SEO growth agency with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients. Check. Them. Out.🔥 Niche Website Builders - a hands-off approach to outsourcing your content. Packages include keyword research & high-converting review templates. Get 10% off your first order.Part 1 show notesRanking Your Website Faster in 6 MonthsImportance of The Content NichePicking a content niche that matches the industry you are targeting is a major way to produce new keywords you can use to rank your website on Google. When your site attracts qualified leads, you’re subsequently able to generate more advertising dollars. Advertisers like to invest their money into sites that are able to provide isolated and engaged audiences.Not only do niche audiences allow you to seek out contextual PPC advertisements, but you’ll also get opportunities for referring leads to other websites.Cooperating With Other WebsitesPartnering with different companies that match your niche is a way to increase search traffic and revenue. One idea is to write content on their new products that are about to come to the market (before the launch). Link Building StrategyCooperate with other websites to put a ‘testimonial block’ that says you made a review about the product that they are selling.Advantages of Multi-Language Content SitesThere are several advantages to having your site available in multiple languages: Customer-CentricMulti-language content can be marketable around the world. Companies with multi-language websites prove to be customer-centric, resulting in improving the overall brand reputations and credibility among target audiences.OutsourceBusinesses today look for people who are bilingual or multilingual due to the diversity in today’s population. Some companies are globally operated and hiring a person who knows many languages can give them an edge in marketing globally.Importance of Domain NameIt is important that your website domain will be unique in a way that it has a single meaning and recognizable even in different languages, It should align with the overall goal of your website.The domain name helps in building the brand also. If you have a domain name the same as your business name, it reinforces your brand, making it very easy for your customers to remember your brand and return to you easily through your website. Characteristics of a Website That SellsThe ability to sell advertisements and sponsorship and the power of having multiple languages to be discovered by other countries.Equally important, the site must work quickly, correctly, and as expected. Build to web standards, proofread rigorously, and tested regularly for problems with speed or functionality. Every page should always be fast and functional.Episode 11 Part 2In part 2 of this conversation we discuss:The importance of building a team for growthHiring people in the Baltic statesCould mobile apps be better than email lists? Is leveraging google search traffic into your own app the ultimate strategy?Part 2 is for paying subscribers, you can access by hitting the button below.Enjoyed this episode or have any questions? You can leave a comment at the bottom of the web version of this post.CheersRichard Patey (Host) & Avi Silverberg (Producer) This is a public episode. Get access to private episodes at website.investing.io/subscribe


E10 Part 1: Mushfiq Sarker on Website Flipping
Jul 17 2020 55 mins  
In this episode of the Website Investing podcast, Richard speaks with Mushfiq Sarker from Inventige on his success brokering and flipping websites. Mushfiq was very active in the early days of the Flipping Websites facebook group as well as on the Just Start Reddit forum and now writes case studies on his Website Flipping publication.This was a longer conversation (almost 2 hours), actionable from start to finish. In this part 1, free subscribers get the first 50 minutes of the conversation; paying subscribers also get part 2 in their RSS feed. As is typical, part 2 elicits more insights as we get deeper into the conversation.EPISODE SPONSORS🔥 Niche Website Builders - a hands-off approach to outsourcing your content. Packages include keyword research & high-converting review templates. Get 10% off your first order.🔥 Ezoic - an AI-driven platform built for publishers to optimize ad revenue and maximize site speed. You can start a free trial of Ezoic today.Part 1 Show NotesMushfiq’s BackgroundBeginnings and First Website FlipMushfiq started building a Voice Over Internet Protocol (VOIP) website on Blogspot in 2008 while in college. 2 years later, an Australian company offered to buy his website, making it his first flip. He then decided to make a Flippa account to buy websites, which he would work on and sell. Currently, Mushfiq has over 100 transactions on Flippa, where he buys and sells websites himself or for others.Losing his Flippa Account and Involvement in a LawsuitIn 2015, Mushfiq bought a website and sold it on Flippa. Later on, the buyer was sued for using an image on the website without permission. This image was uploaded by the first owner of the website. The buyer then sued Mushfiq and reported him to Flippa, leading to Mushfiq Flippa account getting banned for a year. Eventually, a settlement was reached and Mushfiq got his account back, but he also lost his Super Seller status in the process.He now makes sure that the photos on his websites aren’t copyrighted images, and even got liability insurance as a precaution.Protecting Yourself Against LiabilitiesHolding and developing a domain can come with a lot of liabilities, especially in the US. Website visitors can file lawsuits anytime, so it’s best for website owners and creators to be safe. Mushfiq has a lawyer assess his websites, and has him put up privacy policy disclaimers. This is a good way of protecting yourself against lawsuits and ridding yourself of liability when people visit your website. Website owners should also watch out for other types of lawsuits too. The Flipping IndustryFinding Success on FlippaAll of Mushfiq’s successful sites have come from Flippa. Though he has bought websites on a website flipper Facebook group, these were mostly short-term flips. Flippa has numerous websites created by hobbyists who have put up a ton of content for years, and these are what Mushfiq tends to buy. Multiples and Changes in the IndustryIn the past, if Mushfiq would buy a simple domain, he would buy it in 10x or 15x multiples. However, in recent years, people have learned that the multiples are actually in the 25x to 35x range, so it’s become very difficult to purchase them at lower multiples. The general industry has become smarter, and people are now wary to sell lower.As a result, being a broker isn’t as profitable as it was before, with direct deals and marketplaces becoming more common. Mushfiq states:I don’t think there’s a future for a broker in this industry, I think Investors Club is doing the right thing, just being a connector, and that’s where I’m going to as well. Right now, brokers profit off of high-end websites in the 7-figure range, and this will continue for the foreseeable future. However, anything lower than 7 figures could be under attack by new automated platforms which offer far lower fees. Flip or Keep?Mushfiq usually keeps websites for as long as he can, and would flip only if he needs the money or if he has grown the site to its peak. Holding multiple websites at once requires time and effort to grow. Otherwise, if you let them sit for too long, they would dip. Mushfiq used to hold 18 websites, but recommends holding only 1 or 2 which you can focus on and have it grow to its peak. You then have the choice of either hiring people to grow it even further, or selling it.New Google Core UpdatesGetting More HarshBoth of Mushfiq’s websites got hit by the updates, and his competitors have got it worse. He gave up on solely focusing on Google and instead tried to diversify. Currently, he uses paid campaigns to drive traffic, Pinterest, and any other means to drive traffic other than Google. Organic traffic is always going to be the most dominant traffic. How Mushfiq Avoids Risk at The OutsetMushfiq tends to buy sites that are undermonitized and underperforming, but have a lot of traffic. He would then be able to 10x the revenue within a month. So even if Google traffic goes down by 50%, he would still be able to make a significant ROI due to the usual traffic that the site has. Migrating Newly Acquired SitesMushfiq usually migrates the website to his technical platform when he buys them. He also switches themes, cleans up, and adds new plugins, and also moves it to his private virtual server to increase page speed significantly. This helps increase traffic. He doesn’t tend to change the specifics and navigation of the website for the first 2 months as he’s increasing the revenue of the site. After 1 or 2 months, he then does changes on-page to improve user experience. By doing these, he is able to increase traffic and revenue significantly. But Why Still Hold On to Sites?Mushfiq prefers not to sell his websites quickly because of two issues: the first is that most people want a 6-month average of earnings, and the second is that US tax rates are bad for doing short-term flips. The tax rate will drop from around 25% to 15% after 12 months, because they would be considered as assets and capital gains by then. Episode 10 Part 2In part 2 of this conversation we discuss:How to optimize your website by increasing returnsTax on profit vs capital gains & LLC vs. S CorpsHaving a dedicated website managerSelling a majority position in a websiteSelling websites to private equity funds and pricing out buyersPart 2 is for paying subscribers, you can access by hitting the button below.Enjoyed this episode or have any questions? You can leave a comment at the bottom of the web version of this post.CheersRichard Patey (Host) & Avi Silverberg (Producer) This is a public episode. Get access to private episodes at website.investing.io/subscribe




E8 Part 1: Steve Brown on Managing a 15 Site Portfolio
Jul 03 2020 42 mins  
In this episode of the Website Investing podcast I speak with top website investor Steve Brown on how he is able to generate consistent success by building out on aged domains. In this part 1, free subscribers get the first 40 minutes of the conversation; paying subscribers also get part 2 in their RSS feed which runs at an additional hour. As is typical, part 2 elicits more insights as we get further into the conversation.In this week’s Monday newsletter I asked for help with the publication, in particular, a Podcast Producer. I’d like to thank Brady Cargle for reaching out offering to help edit and produce this week’s episode until I find someone (which I now have). Brady is the voice you hear introducing and summarizing in this week’s episode. Steve’s audio is a little buzzy at the beginning but Brady got it to settle down. He also did the excellent show notes below.EPISODE SPONSORS🔥 Premium Domain Names - SEO domains to kickstart a UK-focussed site (i.e. targeting Amazon in the UK) so you don’t have to wait years to rank and bank.🔥 Ezoic - an AI-driven platform built for publishers to optimize ad revenue and maximize site speed. You can start a free trial of Ezoic today.Part 1 Show NotesSteve’s AssetsSteve’s own sites have weathered the update storms (one was listed in a Deals email back in May). His May income was just down 3% from April, but his April income was 2x of his March income. Most of Steve’s traffic comes from Google and most of his income comes from Amazon Associates, but he does have some affiliate diversification and is interested in diversifying more.One problem with affiliate program diversification is the increased time management required. One potential tool to manage your affiliate programs could be Affluent.io shown below:Traffic Diversification In AcquisitionsIt’s easy to know how much traffic a website is getting. But why is the website getting it? How can we track the movements of individual keywords in mass to know how the website is moving in the SERPs?There’s no good way to do this. Tools like Ahrefs and SEMRush allow us to see historic traffic, but these tools can be inaccurate. Future sellers should look at tracking all of their rankings in something like Ahrefs’s Rank Tracker (or Steve’s favorite: Keyword.com, previously called SerpBook).Rankings history will be helpful to verify that a website’s traffic is diversified and isn’t wrapped up in just a handful of pages.Premium Subscription Models As Income GeneratorsThe premium subscription model is exciting right now. Content seems to be getting to a place where people are willing to pay for it...As long as it provides them value or saves them time.There are a couple of ways to go about a content business: You can be an expert in your niche and deliver high-value, time-saving content or you can curate news within a certain niche. Both models work and seem to be on the uptrend.It’s an attractive model for any business, including an authority site because you have control. No one can take your subscriptions away. Amazon can’t change your rate, Google can’t remove you from the featured snippet.The downside to the model is that it does require a bit of legwork. A premium publication (such as Growthlist by Chris Osborne) will take time to build.Episode 8 Part 2In part 2 of this conversation we discuss:The strengths and weaknesses of having a larger portfolioSteve’s approach and thoughts on 301 redirects / combining sitesHow content needs to be relevant to the link profile it’s published onSteve’s most important factor for conversionsWhether Steve would roll up and sell his entire portfolioPart 2 is for paying subscribers, you can access by hitting the button below.Enjoyed this episode or have any questions? You can leave a comment at the bottom of the web version of this post. This is a public episode. Get access to private episodes at website.investing.io/subscribe




















No review available yet...