Building Expert Brands

This time on BEB:I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:Should we emphasise our quirks? > (4:12)Is it tougher to get content ‘right’ nowadays? > (6:21)Figuring out your ToV�

This week on BEB:I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points:Is it important to keep things simple? > (11:57)Is it ever ok to use stock photos? > (15:07)How dress

This week on BEB:I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points:Is being cheap a good strategy? > (4:50)The illusion of free time > (12:

This week on BEB:I'm joined by the very polite and friendly Abigail & Chloe Baldwin—founders of the creative studio Buttercrumble. Abigail and Chloe dropped by to tell us all about how we can Communicate Well To Family Audiences. Here were my three favourite talking points:Why Businesses exist... > (15:25)Company partnerships and shared vision. > (19:12)Advice for

This week on BEB:I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points:Bad Branding In New Markets. > (0:30)What should listeners do to avoid the bad branding trap? &

This week on BEB:Design professional and tech entrepreneur Simon Glenn joins me to tell us all about Approachable Authority. Here were my five favourite talking points:What is Approachable Authority? > (0:43)The design is not for you. > (8:07)Keep your message short, clear and concise. > (13:24)Meeow's origin story. > (30:23)What were your considerations while desi

This week on BEB:Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points:Why Branding is like an iceberg > (0:24)Content is king and consistency is queen. > (18:20)Why Lego? > (19:55)Some businesses don't need branding. > (23:28)Is success tied to self-development? > (27:49)Clare's backg

This week on BEB:Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points:Branding is the recipe you need to make an emotional dish. > (2:59)Christina's biggest brand discovery this year. > (8:13)Why you want your audience to relate to you. > (15:19)Why you should try talking to your pa

This week on BBB:Brand video professional and proud videonerd Nick Raeburn joins me to talk about storybranding. We had a brilliant chat, and these were my favourite five talking points:Reasons to be like Marmite.Building relationships before selling.Is it ok to shout about what you do?The best way to find out what your audience wants.Social media is an instantaneous feedback loop.

This week on BBB:Brand Photographer Doug Banks joins me to chat about brand-led photography. We have a great chat about:What Brand Photography isThe benefits of Brand PhotographyHow it brings about tranformative changeWhat is brand? Doug's thoughtsIs it worth small businesses investing in branding?The difficulty of selling without trustThe brands of tradesmenA concept from The