Light on Marketing

Welcome to the Light on Marketing podcast, I am your host Tricia Murray and I think you’ll agree that the title of this podcast and the name of the podcast have just created a paradox. Paradoxes are my specialty. I THRIVE in the midst of a paradox and that started when I came to understand the Principle of Polarity, which states that ALL paradoxes may be resolved. So how will we

There was a key turning point in my Eat Pray Love journey that caused me to Attreversiamo; to cross-over the threshold and make peace with Marketing. In this episode I share that syncing up with the life work of individuals like Susan Fournier helped me understand how out of alignment the majority of Marketing has become and why I felt such frustration, futility and a few other ‘

It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’! I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more. Whether you’re a business owner looking to make sense of the role, purpose and value of Marketing OR a conscio

In this episode, I’m getting ‘radically honesty’ again about the dark side of Marketing, which has emerged because we’ve been putting up with the circus and the sociopaths when maybe, we need to start asking…is it time yet? Is it time to clear the field and bring it all back to ground zero to see what Marketing is really capable of? And if not now…then when? You’ll he

In this episode another look at Marketing 'by the book' for the 21st century …Oh the IRONY of it all... the subtle little 'ironies' that occur for us...like being the one to be convinced by The Human Brand, that the power of relationship is the key to unlocking more and how much I needed to UN-learn in order to connect to more, inside the ‘relationship renaissance’. •••

How do we create more in a world that has changed, and IS changing, at a pace that can leave us feeling a little (or a lot) incoherent? How do we experience more when we aren't really given a manual or a playbook to navigating times of such profound change? In my experience, by looking to 'ancient' knowledge and pairing it with deep wisdom (our own and those who have travelled the

There was one thing that changed everything for me. Understanding how deep the relationship vein runs for us. I've had the privilege to work with businesses of today becoming more tomorrow; those who have transcended the 'game' of business that engulfs most of us at one point or another. What I've seen in the vast majority of businesses or 'brands' who find a way to continually rei

THE ORIGINALS...after a significant investment of time watching the entire Vampire Diaries series, I want to believe that it wasn't 100% wasted... This ONE insight may be the key to differentiation; and, helping business owners who are fighting it out in the ring (on the competitive field), see that value of being an original, which starts with a couple of key questions. •••

As we assembled our Top 17 segments that HAD to be included as we cast a broad enough vision for what we believe Marketing's 'soul', role and purpose will be beyond the edge of change and disruption, evolution and the transition from one age to another; the WORDS we use are absolutely foundational. Even moreso as we've watched the gradual creep toward redefining language that has r

This segment hit our Top 17 list because there is SO much more to effective marketing than numbers, metrics, data; tactics, activities and 'being in our head'. There is the whole intuitive side of who we are and what our SOULS came here to create, which for some, have a direct and specific impact on our businesses. There is also a significant re-balancing underway in our world, and