The Business of Weddings

Last year, we covered and uncovered lots of trends in the Indian wedding industry. From same-sex weddings to groom involvement, sustainability, and even to lands far and beyond.The big question is, were we right? Are these the big shifts that suppliers need to be aware of?We wanted to get your opinions on this. We sat down with three suppliers to find out if they had seen any of th

Over the past decade, most of the couples who have been getting married have been Millennials - the generation who were born in the period between 1981 and the mid 1990s. They were unlike their previous generation, and popularised one of the most dominant aspects of our life, let alone weddings: social media. But now we're coming to the end of the Millennial generation. With t

As we're in the middle of peak wedding season, we're taking a 1 month break. We'll be back next month with a brand new episode on Gen Z. See you then.

The institute of marriage - as we know it today - was created in a time when homosexuality was not accepted. Weddings and the ceremonies within them have evolved, but they started from that same principle.Weddings were birthed by religions, and those religions have almost always presumed that the two people getting married will be one man and one woman. The ceremonies and rituals y

Each month we bring you insights on trends affecting the wedding industry. But have you ever wanted to learn more about what we're building, and why we're building it?If so, this episode is for you. In an interview with our Founder, Niraj Dattani, Meera gets the Now To Vow Story.Brought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as th

We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament to that.So it should be no surprise to see so many of those people - from different backgrounds - getting married. It's a trend that&a

Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met. One area where we've seen change is in the role of the groom in the planning process. As a supplier in the industry, you will no doubt have dealt with many grooms. But their role has been evolv

Finding the perfect supplier for their wedding is often the toughest task for couples. It's the once in a lifetime event that they've sometimes been dreaming of for years. When it comes to finding the suppliers to make this a reality, couples sometimes have a list of exact criteria and sometimes they just have some ideas.As a supplier, how can you help them decide if you&

Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still a lot happening in India that could work here in the UK. So what are these things? What are the trends in India? Which ones could we be see

Small, micro, intimate - however you want to describe them there is no doubt that a new type of wedding unexpectedly hit the scene in 2020. Although many were due to the Covid-19 related restrictions imposed, we discuss why these weddings have been so enjoyable for couples and their guests, and analyse whether they could be here to stay - pandemic or not.Joining us in this episode