Promo UPFront Podcast

It’s Friday and time for Ep. 197 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the HALO data breach and how well it was (or wasn’t) communicated, debate how to make returning to the office work for both employers and employees, skewer the communication from Dunkin’ regarding the fulfillment challenges for the viral “DunKings” mercha

It’s Friday and time for Ep. 196 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the harm done to brands pulling April Fools’ Day pranks, debate whether Supplier Star awards impact buying decisions, chat about the major change in realtor compensation, ponder whether campaigning for awards negatively taint the recognition, have a little part

It’s the last Friday of International Women’s Month so you know Ep. 105 of the Promo UPFront #podcast is going to be revealing the annual list of Powerhouse Women of Promo! That’s right, this week Kirby Hasseman and Bill Petrie share their sixth annual list of the amazing and creative women that are pushing the promotional products industry forward be they suppliers, distribu

You bet it’s time for Ep. 194 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the value (and the cost) of large distributor national sales meetings, the continued invasion of the subscription model, whether Glassdoor should continue to allow anonymous comments about employers, how a restaurant brand changing soft drink affiliation might impac

Julius Ceasar was told to “beware the Ides of March.” However, when Ep. 193 of the Promo UPFront #podcast drops on the very same day, the only thing to be afraid of are candid opinions! Today hosts Kirby Hasseman and Bill Petrie take a deep dive into the new PPAI membership structure, discuss how the potential ban of TikTok will change influencer marketing, share some mega tren

It’s Friday before we lose an hour of sleep which means the time has come to drop Ep. 192 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie carefully and thoughtfully dissect the PPAI #Online18 list, dig into one of the reasons behind so many big names in promo making equally big moves, dive into the default font change from Microsoft, and so much more

It’s Friday and time for Ep. 191 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the impact of Donald Trump’s new merch, the “Florida Man Games” and how we might adapt them for PPAI Expo, a fast-food restaurant testing surge pricing, Wal-Mart purchases television maker Vizio for reasons that might not be obvious, and so much more! A BIG

It’s Triple F Day – the Final Friday of February – which means it’s time for Ep. 190 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie applaud ASI for removing the paywall that blocked their amazing editorial content, whether the new “Sun Day Red” brand will perform for Tiger Woods and Taylor Made, debate how to answer when someone asks how y

It’s Friday and time for Ep. 189 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the branded merchandise tie in with the Super Bowl, dissect the good, the bad, and the WTF ads during the Big Game, ponder if the payment of “exposure” is enough for providing services, wrap up the final PPEF picks for good, and so much more! A

It’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some