Managing Marketing

Apr 23 2024 7

Managing Marketing Podcast artwork

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia

Apr 23 2024 37 mins

Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an increasingly vocal call from age

The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

Apr 16 2024 43 mins

Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own resea

James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

Apr 09 2024 47 mins

James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In business today there are a range of e

Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience

Apr 01 2024 42 mins

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marke

Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions

Mar 26 2024 46 mins

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide mo

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

Mar 11 2024 48 mins

Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value. While AI

Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!

Mar 04 2024 26 mins

Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

Feb 26 2024 47 mins

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organi

Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing

Feb 19 2024 43 mins

Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business

Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world

Feb 12 2024 35 mins

Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on Apple: https://podcasts.apple