FD Talks

Apr 04 2024 2
FD Talks Podcast artwork

Funeral service is an industry on the brink of change and ripe for disruption. The good news? FD Talks hosted by Funeral Directors Life is a show where you can explore ideas, insights, and solutions for serving today's families in a rapidly changing marketplace. Join us for eye-opening interviews with industry experts and visionary leaders who will help you get control of your market, your business, and your future.

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FD Talks 37: Embracing Rest in Your Funeral Home with Sabbaticals

Apr 04 2024 20 mins  
What would happen if you gave your funeral home’s staff a 30-day sabbatical?Your staff needs to be rested and focused to best serve families, which can be challenging after long seasons of stress and burnout. But if your funeral home operates with a small staff, you may not think your funeral professionals can be gone for weeks at a time.In this episode of FD Talks, host Rob Davi

FD Talks Episode 36: What You Need to Know about Funeral Home Websites | Part 2

Feb 27 2024 25 mins  
Can a custom website help you increase your preneed leads? Will it rank you higher on Google and improve your ability to reach new families? What’s at risk if you don’t prioritize your website?The latest FD Talks podcast covers all this and more as host Rob Davidson continues the conversation on funeral home websites. Drew Seale, Executive Vice President and Chief Marketing Off

FD Talks 35: What You Need to Know about Funeral Home Websites | Part 1

Jan 31 2024 23 mins  
As more consumers turn to the internet with questions about funerals, your website should easily offer answers.But it's not enough for your website to educate and connect with families – it should turn curious visitors into consistent leads for your funeral home.The newest FD Talks dives into the importance of funeral home websites and their role in improving your service an

FD Talks Episode 34: 2023 Recap: 7 Key Funeral Home Lessons to Remember

Dec 19 2023 14 mins  
There were so many great guests featured on FD Talks this year, and each one had helpful tips on how to best serve families and manage your funeral home.In the final episode of 2023, we recap the seven most important lessons we learned on the podcast this year. Hear from funeral experts on how to prepare for another year of caring for families by meeting your community’s needs, u

FD Talks Episode 33: The Biggest Disconnects Between Funeral Homes and Families | Part 2

Nov 01 2023 17 mins  
Do you know how quickly most families think a funeral should occur after the death? What about if most families think a funeral is necessary with cremation?The answers may surprise you.The latest FD Talks podcast continues the conversation about common disconnects between funeral homes and families revealed in a recent consumer study. Host Rob Davidson welcomes back Todd Carlson, E

FD Talks Episode 32: The Biggest Disconnects Between Funeral Homes and Families | Part 1

Sep 27 2023 22 mins  
“If you want to sell Mrs. Jones what Mrs. Jones buys, you need to see Mrs. Jones through Mrs. Jones' eyes.”When it comes to funerals, families' knowledge and preferences have changed. And in order to best serve your community, you need to understand how families view funerals and what they expect from you.In part one of this FD Talks two-part series, host Rob Davidson

FD Talks Episode 31: Revealing the Secret Benefits of Google for Funeral Homes

Aug 31 2023 21 mins  
When a family searches “funeral home near me,” they likely use Google and follow Google’s suggestions. That means if your business isn’t one of Google’s first results, you may miss out on serving them. Host Rob Davidson welcomes Haley Laurence, Digital Marketing Supervisor at Funeral Directors Life, to the FD Talks podcast to discuss the importance of promoting your busin

FD Talks Episode 30: Grow Your Preneed Program with These Marketing Strategies

Aug 03 2023 27 mins  
More and more families today are interested in starting the preplanning search online. Do you have a plan to reach them there? This FD Talks episode features Rob Davidson’s discussion with John Davenport, Vice President of Sales for Service Group of Oklahoma, and R.T. Delhomme, Vice President of Operations at Martin & Castille Funeral Home in Louisiana, about new marketing st

FD Talks Episode 29: How to Get Real Results with Digital Marketing

Jun 29 2023 13 mins  
According to the World Bank, 92% of Americans use the internet. That means reaching consumers online is the best way to spread awareness about your funeral home’s services.But how should you do that?Rob sits down with Mitchell McLean, Vice President of Digital Marketing at Funeral Directors Life, to discuss the state of digital marketing for funeral homes today.Learn how an effec

FD Talks Episode 28: The 7 Types of Funeral Consumers and How to Serve Them

May 25 2023 25 mins  
The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them. Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwo