The Admissions Entrepreneur - A Day In The Life (Hosted by Tom Schenck)

Paul Otis, Assistant Head for Lake Tahoe Preparatory School, discusses the unique place the school holds in the world of small boarding school education and how they bring incredible success to each student. Paul Otis Bio: Over the past sixteen years, Paul has worked as a teacher and administrator at Lake Tahoe Preparatory School. Paul has a passion for providing students with inqu

Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment. Show Tracks: 01:40 The origin of truth tree name 03:00 Why truth tree is successful 05:15 Artificial intelligence and voice first the future of family engagement 22:15 Educating school le

Brett Bodnar - Senior Placement Manager for Educators Ally Brett Bodnar is a Senior Placement Manager at Educator’s Ally, a premier educational placement firm. Here she reviews their personalized approach to working with each client’s special needs. She also reviews the key skills schools are now looking for in admission professionals, as well as how they must position themselv

Katie Osgood - Owner, Brookfield School For over 30 years Katie Osgood and her sister have run the Brookfield School, a very successful proprietary school in Reno NV. As a for-profit institution, learn about the specific advantages that they have brought to their students and parents and how Brookfield School is nimble and well prepared to offer their students key skills to success

Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent Show Tracks: Show Notes 5:09 the di

Tracy left the corporate world to pursue her passion for education starting as a public-school math teacher. She rose up the ranks in independent schools and ultimately became the very successful head of Greensboro Day school. One of her philosophies that has continued to bring her success is that she is a relentless communicator and feels that listening is the best way to get to k

Head of School Cecil Stodghill share how his extensive work in admissions throughout his career was the perfect preparation for running a school…He also discusses the need for admission officers to have specific sales skills to both bring students into the funnel and keep them through matriculation…and the ultimate power of listening. Show Tracks: 3:15 admission skills that hav

Amy talks about the crucial need to create an authentic story for her school as well as the crucial approach to be a constant seeker of new information and be nimble to make changes when necessary… she also feels that transparency is a key to effective leadership to help the team truly woo parents and their students… she keeps her sanity with good coffee, dog walks grilled pizz

Bobbi talks about alignment of school mission and the work we do; how the admission profession has to be authentic—you can’t sell a product you don’t believe in… working on an institutional reorganization that focuses on customer-centered service to families…Understanding Budgets...How cooking brings the love to all people…one way cell phone etiquette…and why we must

A renaissance educator who shares his experience both as a Dean of Students and Director of and Admissions, and how those skill sets have enhanced his career. He also explains his view on the importance of truly knowing each child well in order to best engage a family. He also shares the critical success that mentors have played in his life and why regular training and cultural fit