Marketing Espresso

In this episode, we are chatting about one of the most feared topics among business owners... Cashflow.It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like.I hope you love this episode.Hilary O'Dwyer i

What is actually going on for me?It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me.This episode covers:Learning from those older than us and understanding they have more wisdom than we doNOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don

I have Siobhan back on this episode to chat all things repositioning!The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore.On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so!Siobha

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career.I have tried to throw in some nuggets throughout the stories.But my key takeaways areYou don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job?Always seek to learn, you never have all

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry!Remember your website is your digital shop front so treat it that wayReem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken webs

When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve?In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist?With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand.Nicki Price is a publicist and the founder

I'm noticing a trend at the moment, and I wonder if you're noticing it too.Is it just me or does everyone seem to be turning away from digital everything?My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens.We're now 'back to normal.' or 'the new normalish' and people want to interact

What does it take to stand out in crowded markets? Shit Hot Solution Offers!You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw is a champion for women teachin

All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work toget