The Peanut Podcast

We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we’ll delve into 2024 marketing trends and speak with Ginny Lewis of G

As unique as each crop year, every peanut grower has a noteworthy story to tell about their journey to farming and agriculture. Back by popular demand, we’re sharing a second round of our How I Got Here series. In this episode, we hear from Florida peanut farmer Mikaela Massey about her family’s support of her involvement and learning on the farm; Executive Director of the Virg

The National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier shares his vision for the future of NPB and his passion for the industry. We talk with guests involved in the hiring process and industry m

In 2012, the National Peanut Board hired Bob Parker to become the Board’s second president and CEO. Parker grew up on a peanut farm, worked for Golden Peanut Company and had close to 40 years of experience. While some may have initially been hesitant that a former sheller could have the best interests of farmers at heart, Bob’s integrity and strong relationships across sectors

Episode 23 of the Peanut Podcast will be released on Tuesday, December 12. This episode is all about celebrating NPB’s success under Bob Parker’s leadership and setting the course for the future of NPB after his retirement at the end of the year.

Mexico is known for its rich cultural heritage, vibrant traditions and delicious cuisine. The country has also recently established itself as the top export market for U.S. peanuts. In this episode, we explore the work the American Peanut Council has done to nurture this market, the popularity and uses of the peanut in Mexico (and the potential for peanut butter) and what character

Peanut production in the US is skyrocketing. Ten years ago, US peanut farmers produced a two-million-ton crop. Today it’s three million. In ten more years, it will likely be four million. Putting future peanut crops to good use will take innovative approaches and requires attention now to set farmers and the industry up for success. In this episode, we’ll learn about promising

Whether today’s farmers come from a multi-generational line of growers or they're the first generation to be called to agriculture, those paths are filled with twists and turns, challenges, redemption and kindness. In this episode, we’re sharing compelling stories from the peanut grower community that open up new opportunities, possibilities and appreciation in agriculture

Description: PB&Js have been a school lunch staple for generations—and at most schools they still are. The star ingredient, peanut butter, is nutritious, affordable, shelf stable and tasty. But food allergy concerns are a barrier to schools using more peanuts. Tapping into our recent Summer School Nutrition Summit, we’ll discuss the latest trends, what's on the minds o