ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications

May 18 2022 9

ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications Podcast artwork

Aleph Technologies is a premier IT training and staffing group with state of the art facilities based in Dallas, Texas. Aleph Technologies specializes in providing hands-on classroom based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified SCRUM Master, Scaled Agile Certifications in Dallas and leadership roles in Agile development.

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How to Use Google Analytics to Improve SEO Performance

May 18 2022 2 mins

Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO. 1. Find low-hanging opportunities to boost traffic Consider whether a page is about a topic where fres

How to Create SEO-Friendly URLs (Step-by-Step)

May 16 2022 2 mins

If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d probably prefer not to take a stab in the dark. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s run through a simple process for creating optimized URL slugs. 1. Remove special characters Have you ever see

3 Ways to Increase Impressions, Engagement, and Post Clicks on Your LinkedIn Company Page

May 09 2022 2 mins

LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral. The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 effective ways to increase impression

What is Organic Search? Everything You Need to Know

Mar 03 2022 2 mins

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. What types of organic search results are there? Hi, Im Cally, from the International Institute of Digital Marketing. Let’s look at some types of organic searc

A Complete Guide to App Monetization

Sep 24 2021 3 mins

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Hi I’m Cally, From the International Institute of Digital Marketing. Here are 6 app monetization strategies you can use to ensure your app’s success. 1. Charg

5 Types of Bad Backlinks You Don’t Want

Sep 23 2021 3 mins

As you are working on your website’s search engine optimization, keep in mind there are several types of bad backlinks you don’t want. Hi, I’m Cally, from the International Institute of Digital Marketing. These are five of the most significant types of backlinks to avoid. 1. Links From Spammy Sites These are links back to your site from places you just don’t want to be asso

How to Merge Twitter Accounts

Sep 23 2021 2 mins

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. This is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s h

YouTube Marketing: Tips, Strategies, Best Practices for 2021

Sep 03 2021 2 mins

If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Hi I’m Cally, from the International Institute of Digital Marketing. Here’s how to create a good channel that constantly puts out quality content that people want. Create a Great Channel Layout & O

6 Reasons to use chatbots for your website

Sep 03 2021 3 mins

You may be filled with questions, wondering how a chatbot can help when it comes to improving your marketing strategies. What if my company is small? Are they still useful? What can chatbots really do when it comes to adding valueor enhancing marketing strategies? The answer is: Lots of things, actually. Hi, I’m Cally, from the International Institute of Digital Marketing. Here a

How to Use Scrum for Content Marketing

Sep 01 2021 3 mins

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s look at a Scrum-based approach to content marketing. Scrum benefits for cont