CC:World

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step. This episode is also available in written form, and i

In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself. This episode has a related blog post that will provide you with the framework in written form. My name is Gérar

In this podcast episode, I look at how a mature organization can be successful at disruptive innovation when everything they do is focused on incremental product improvements. This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions rela

In this podcast episode, I look at a question related to org-chart structure have gotten multiple times over the years: Where in the org is Product Marketing? This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy,

This podcast episode (http://ccworld.ca/8) is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility. My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and No

In this podcast episode, I look at lessons that businesses can learn from the top chefs and how they can drive true differentiation and customer delight through deep focus and care at every step of the way. Find out more details at http://ccworld.ca/5 My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions relate

In the aviation world, safety is given a lot of attention—and rightfully so. Redundancy and checklists are everywhere and there is very strict regulation where everything is codified. As importantly, there are aviation-related organizations whose main focus is on learning from past mistakes. The business world could certainly learn a thing or two from the aviation industry. http:

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun. My name is Gérard Métrailler, and CC:World is my podcast whe

When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver sign

In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with differen