Start Your Sustainable Fashion Brand

Feb 15 2023 2

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.
I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.
In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.
Ready to get started? Click play and join me below.
Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

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Ep. 49 Best of: Money for Your Brand

Feb 15 2023 19 mins

This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion

Ep. 48 Best of: Getting Started on Your Brand

Feb 08 2023 21 mins

For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fas

Ep. 47 How to Use Storytelling to Build Your Fashion Brand

Feb 01 2023 6 mins

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I�

Ep. 46 The 5 Secrets to (Fashion) Business Success

Jan 25 2023 15 mins

Are they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs… Here are my 5

Ep. 45 How to Balance Parenting & Fashion Entrepreneurship

Jan 18 2023 9 mins

As any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than not, your see-saw is d

Ep. 44 How to Pivot from a Traditional Career to Fashion Entrepreneurship

Jan 11 2023 8 mins

Are you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, I’m going to give you some questions to ask yourself and some things to think about if you are considering a caree

Ep. 43 How to Decide Between Joining a Fashion Program or Hiring a Consultant

Jan 04 2023 10 mins

Are you deciding between joining a fashion program or hiring a consultant to start your brand? We’re asked about this a lot by people starting their own fashion brands. So, in this episode, I’m going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself.Resources mentioned in this

Ep. 42 How Entrepreneurship Changes Your Brain (for the Better)

Dec 14 2022 4 mins

If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we wan

Ep. 41 How to Launch a Fashion Brand Without Taking on Debt

Dec 07 2022 7 mins

It wasn’t so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk – from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, that’s not so much the case anymore – there is a way to launch a fashion brand without risking your sav

Ep. 40 3 Tips for Dealing with Information Overload in Building Your Fashion Brand

Nov 30 2022 4 mins

If you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That’s what I’