Growing Your Business Through Digital Marketing

Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business. Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with. But what if I told you there was a better way? With the

Companies use marketing to enhance their visibility. To build awareness around their products or services. This of course all, so that when the moment is there, that they are ready to buy, you're on top of mind. But what good will that do if your leads, your costumers, the people who could use your product or service don't trust you? If you want to increase the trust in your compan

Twitter has always been every marketer's favourite social network. But at the same time, it has become harder and harder as a small business to make it work for you. Twitter has over 330 million active monthly users, though, so it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you make sure that your twee

How do you map your content marketing strategy to the customer journey? Those are probably potentially two words that you don't hear that often together. In this episode, we're going to bridge the gap between them, because we really think that many companies are out there producing a ton of content these days. Tons of content that in the end don't land with anybody.

Do you want more targeted traffic to your website, blog or e-commerce store? If so, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services! In this episode, you discover how

When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content. Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far. So do you know what the number one factor after creating, excellent, relevant content for your target audience,

We know as content marketer ourselves how much time and effort goes into creating that right piece of content. And of course, finding the right medium to publish it to get the results that you need to help grow your business. However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time? So in this episode

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors. Don’t worry every website has them and get’s more of them over time. First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page. The reason these pages don’t exist is because the chances are

Quora is one of the world's biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites. Quora is an amazing tool for marketing any business. Whether you are selling products, service or digital services, you can leverage the power of Quora for driving targeted traffic to your website. So yeah, Quora marketing can be very powerful when do

Do you know how much your customers are worth to your organization? Do you know how much money you can spend on your company to acquire new customers? Let's talk about Customer Lifetime Value or CLV. It is the most important metric to get your head around if you're going to do effective digital marketing or any digital marketing for that matter. In this episode, we will explain wha