The Changemakers

Apr 17 2024

The Changemakers Podcast artwork

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

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How to refresh your brand expression: Nick Levesque, Asana

Apr 17 2024 47 mins

Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you?In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression.As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick and Dave delve into approaches to

The secret art of sound design: Adam Legg

Mar 01 2024 26 mins

In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one that’s impactful.Sound design

How Fintech firms use design to elevate their brand

Jan 29 2024 56 mins

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting.But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many established financial services firms

Understanding and embracing neurodiversity: Becca Chambers

Nov 16 2023 43 mins

Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor.But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements.Becca has ADHD. She describes it as “a catalyst for my success in the creative world of bran

Disruption by design: Christian Flaccus, Celonis

Aug 24 2023 49 mins

“I don’t need much sleep. And I love to take on a good challenge.”Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed.He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content with that, at various p

Building an extraordinary brand from scratch: Ari Yablok, Island

Jul 27 2023 55 mins

Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup that is going global pretty ra

How great collaboration builds bold brands: Kaite Rosa, Axonius

Jul 13 2023 39 mins

Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022.That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, with such a focus on perfecting th

How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR

Jun 30 2023 39 mins

It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR.We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to building B2B brands and driving grow

Brand design in the age of AI: Aaron Poe, Zapier

Jun 15 2023 50 mins

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity.Now, as head of Zapier’s brand studio, his esteemed talents are being put

Mastering the art of creative leadership: Matt Price, Checkout.com

May 30 2023 49 mins

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones.Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agency or the pristine corridors of App