The Price and Value Journey

Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry "Doc" Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray's guest on […] The post Scale Your Busi

Should You Discount Your Services When You're Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing […] The post Should

Positioning From the Client's Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one's value from the client's perspective rath

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you've always dreamed about. Hal shared insights into the ghostwriting […] The post Hiring a Ghostwriter to

The Paradox of The Generosity Mindset John Ray discusses the seeming paradox of The Generosity Mindset , noting that it's easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes […] The post The Paradox of The Ge

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified […] The post From Pressure t

What is The Generosity Mindset ? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others' needs and cultivating empathy, compassion, and collaboration leads to personal and business [

Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents "Changing Your Pricing Mindset" to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls […] The post Changing Your Pricing

Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, […]

Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a […] The post Why You Should Do a LinkedIn Newsletter,