Rounding Third: Conversations in Modern Media

Apr 08 2024

Rounding Third: Conversations in Modern Media Podcast artwork

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to https://thirdwheelmedia.com or by calling 919-378-1410.

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Inside Our Turnkey Video Podcasting Package

Apr 08 2024 14 mins

Welcome to a special edition of Rounding Third, the Third Wheel Media podcast, where we're not just talking about podcasting; we're showing you how it's done. Today, we're pulling back the curtain on our turnkey video podcasting packages designed specifically for Financial Advisors, Real Estate Agents, and Estate Planning Attorneys. We're diving into why po

Should I use a co-host for my podcast?

Jan 04 2024 29 mins

So you have a vision for your podcast but you aren't quite sure how to best present the show each episode. Would it be best to go solo or should you bring on a co-host to be a part of your podcasting journey. Whatever goals you have - education, entertainment, inspiration - let's talk about the benefits of flying solo versus having someone alongside to provide support. We

Starting a Podcast: Interview Show or Should You Be the Star?

Dec 07 2023 27 mins

The first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring guests in every show, but some people want to control the conversation focus on the

The Benefits of Short-Form Video

Nov 21 2023 15 mins

Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook

How Do You Define Success in Podcasting?

Oct 05 2023 19 mins

One of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are using it as part of their marketing and educational

Tips for Leveraging YouTube

Aug 14 2023 23 mins

More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. If you’ve thought about using YouTube or just want to better understand the p

5 Reasons Small Businesses Should Be Podcasting

Jul 20 2023 17 mins

Here's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?"This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of existing content, your show can serve a valuable purpose for your

How Radio + YouTube Led to a Million-Dollar Client

May 16 2023 13 mins

Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together that we wanted to sha

The Power of Video: Why You Should Utilize Video for Your Podcast

Apr 01 2023 16 mins

Are you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you're looking for. In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast to the next level. Join us as we provid

How Podcasting Has Changed an Estate Planning Business

Nov 03 2022 22 mins

Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his prospect and client list has