Missions to Movements

Apr 10 2024 17

Missions to Movements Podcast artwork

Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real-world digital marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation

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Attract Corporate Partners in 30 Days with 2 Cold Emails with Chris Barlow

Apr 10 2024 30 mins

How can a perfectly crafted cold email turn heads in the corporate world? Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails. Chris breaks down the importance of finding “va

A Unique PR Opportunity for Nonprofits to Stand Out in 2024

Apr 03 2024 33 mins

What’s the unique approach nonprofits have when it comes to landing press opportunities? In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evolution, revealing how t

How a Strategic Audience Journey Doubled the California Symphony's Attendees & Quadrupled Donors

Mar 27 2024 37 mins

Is it time to reimagine your donor pipeline? With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music.In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why were 80% of first-time donors not re

The Story Behind the Audible Indigenous Writers' Circle

Mar 20 2024 28 mins

Impact communications is so much more than a “buzzword.” What does it actually look like in practice?Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu, but also the Co-Executive Director of the Impact Communications Institute, and she brings a wealth of knowledge on creating narratives that resonate and f

Does Fundraising Still Work on Facebook?

Mar 13 2024 41 mins

How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them? I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the

Celebrating Two Years + The Magic of Birthday Recognition to Increase Retention

Mar 12 2024 7 mins

Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it's been! Leave a review: ratethispodcast.com/m2mI'm taking this special moment to extend my deepest thanks to you, the heartbeat of this podcast, for propelling us to stunning heights in podcast rankings and for enriching our space with your invaluable feedback and reviews. To

$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards

Mar 06 2024 27 mins

If you think Facebook doesn't work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like "Lead From Behind", which harnessed celebrity influencers l

Debriefing Roots Ethiopia's Lead Gen Strategy - 800+ New Email Subscribers in 2 Weeks

Feb 28 2024 43 mins

Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and a killer lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead!Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine with the organization's heartfe

The Strategy Behind MHIF's Heart-Healthy Pumpkin Soup Lead Magnet That Attracted 246 Subscribers

Feb 28 2024 29 mins

Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!The last round of my Grow Your List Ads Challenge paved the way for MHIF to expand their reach and attract pot

How Former Bachelorette Contestant Builds Aligned Brand Partnerships & Grows His Personal Brand with Intent

Feb 21 2024 34 mins

Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development. Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion menta