Leading Conversations

Mar 06 2024
Leading Conversations Podcast artwork

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.

This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

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Fierce & Fragile - Ali, Jaimie & Amy - Ep 23

Mar 06 2024 60 mins  
A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to best outcome returns.

Banking, Business & Burns - Benny Higgins - Ep 22

Jan 24 2024 45 mins  
In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.

Advertising Then & Now - Fletch & Mark - Ep 21

Jan 10 2024 54 mins  
In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of t

Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20

Nov 23 2023 39 mins  
Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.

Building a Thriving Marketing Agency - Jenny & Barrington - Ep 19

Nov 08 2023 59 mins  
In this episode of Leading Conversations, I talk to Jenny Emslie Owner & CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director & Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.

Is it time to retire the phrase "Having it all" - Sallie, Melinda & Alan - Ep 18

Aug 01 2023 40 mins  
We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it sti

Cultural Fluidity - Lisl & Thorranze - Ep 17

May 25 2023 60 mins  
In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.

Digital Day Live 2023 - Anya, Megan & Neil - Ep 16

May 10 2023 27 mins  
Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting new technologies with a packed auditorium at The Glasgow Science Centre.

The Vital Role of our Cultural Attractions - Lynsey & Shona - Ep 15

Apr 04 2023 53 mins  
In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society.They openly discuss some of the key challenges currently faced by our cultural attractions, as well as the opportunities ahead for their unique, globally-renowned brands.

Intrapreneurs & Entrepreneurs - David & Sarah - Ep14

Mar 13 2023 41 mins  
In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within.