Ecommerce Conversations

Apr 19 2024 2.7k

Ecommerce Conversations Podcast artwork

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.

•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.

•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Fermàt CMO on Customized Customer Journeys

Apr 19 2024 39 mins

Rabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil d

Amid Downturn, Ecommerce Investor Perseveres

Apr 12 2024 38 mins

The post-Covid ecommerce hangover has hit Roman Khan. He launched his first direct-to-consumer brand in 2013, acquired others, and in 2021 founded Peak 21, an aggregator with equity investors. The outlook was good.Fast forward to 2024, and many ecommerce companies are struggling. Mergers and acquisitions have cratered. Yet Khan perseveres. His team reviews dozens of purchase candid

Early Hair Loss Spurs DTC Founder

Apr 05 2024 37 mins

Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on own experience. The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021.In this episode, Kahn addresses his launch of Fully Vital, marketing challenges, and lessons learned along the way.For an edited and conde

BGR Media Founder on AI Upheaval

Mar 29 2024 36 mins

BGR is a media site covering consumer technology, such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager.The site has long relied on organic search traffic, which it monetizes with advertising and affiliate commissions. But the tsunami of low-grade AI content has upended search rankin

Commerce Drives Culture, Says Media Exec

Mar 22 2024 40 mins

Phillip Jackson launched Future Commerce in 2016. The company produces articles, newsletters, and podcasts focusing on coming trends and developments in business.He believes commerce produces a gentler society, one that fosters culture and stability. Commerce is culture, he states.In this episode, he discusses his company's mission, large versus small brands, the maturity of e

From Bankrupt to Thriving Entrepreneur

Mar 15 2024 36 mins

Study a successful entrepreneur, and you'll likely uncover resilience. Take Aaron Marino. Twenty years ago his first business, a fitness center, failed, leaving him with half a million dollars of debt. Fast-forward to 2024, and Marino is a YouTube celebrity and thriving serial entrepreneur, mainly with men's grooming products.He first appeared on the podcast in 2020. In t

3 Keys to Successful Products on Amazon

Mar 08 2024 36 mins

Jake Zaratsian is a content creator at Jungle Scout, the Amazon seller platform. He's also a part-time brand owner on that marketplace, selling disposable dinnerware plates made from palm leaves. Curious, we asked him, "Why palm plates?"He cited three reasons. He sought a product with at least 300 monthly sales, a selling price of $20 each, and consumable for repeat

Directness Wins in Advertising

Mar 01 2024 40 mins

Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients. We asked him for pointers on advertising bread-and-butter commodity-type products."Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the better."This is F

Painful Decisions Greet First-time CEO

Feb 23 2024 36 mins

Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023."The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, e

Grow or Die, Says Momentum Shake Founder

Feb 16 2024 38 mins

Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floormats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance.He's back. Momentum Shake is flourishing, as is Tecku.