NerdBrand Podcast

Feb 16 2024
NerdBrand Podcast artwork

The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.

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Still Can’t Help Falling in Love with Brands - Valentine's Day 2024

Feb 16 2024 52 mins  
Welcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn.ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your b

Ready, Set...Brand Guidelines!

Feb 09 2024 22 mins  
Welcome to this episode of the NerdBrand Podcast! It’s all about the Super Bowl right now and instead of going on about what ads match our horoscopes, we’re huddling up to take NFL brand guidelines to the sidelines. Let’s take a gander at the NFL brand guidelines and scope out the tidbits of symbolism, positioning, and underlying values behind a franchise that’s been succes

You've Got Mail: The Love-Hate Relationship of Email Marketing

Feb 02 2024 28 mins  
Welcome to this episode of the NerdBrand Podcast! As you go through your emails stacked up in your inbox, are you also internally screaming, “Why do I have so many?” “I don’t even know who half of these are!” or “I hate emails!”In all actuality, you do love a certain percentage of emails that pop up, especially when it’s a certain time of year and it’s all about d

Influencer Marketing: Behind the Scenes of Brand Partnerships

Jan 26 2024 40 mins  
Welcome to this episode of the NerdBrand Podcast! In the digital realm we all reside in, more and more brand awareness strategies pop up - - the most prominent being influencer marketing. It went from celebrity brand endorsements and a couple of hardcore bloggers looking to exert awareness to now total saturation of a majority of all social media outlets. ABOUT NERDBRANDNerdBrand i

What's on the Rise for Social Trends in 2024?

Jan 19 2024 28 mins  
Welcome to this episode of the NerdBrand Podcast! A reminder, once again, it is 2024 because we’re all adults who need to be reminded what day it is let alone what year it is. Let’s cut to the chase and just snag the title of this show and ask, “What’s on the rise for social trends in 2024ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisv

Reflections & Resolutions in Branding

Jan 12 2024 31 mins  
Welcome to this episode of the NerdBrand Podcast! The new year is here and the merriment of the holiday season has come to an end. Don’t be sad though! We have all these 2023 reflections and New Year resolutions to remind ourselves to make room for improvement and overall growth! ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From

The Power of Humor in Advertising

Jan 05 2024 17 mins  
Welcome to this episode of the NerdBrand Podcast! This episode will not be filled with knock-knock jokes and dad jokes **ahem Jacob **! Just teasing, but really the power humor has in ad messaging is some strong stuff. Getting a whole audience to laugh and relate to your brand is just as achieving and victorious as getting your great Aunt Barb to laugh. ABOUT NERDBRANDNerdBrand is

Brand Philosophy 101: Naming Systems

Dec 29 2023 29 mins  
Welcome to this episode of the NerdBrand Podcast! We’re going to get a little philosophical…something our Creative Director Mitch Gregory knows a thing or two about. 😉ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your

Classic Holiday Ads That You'll Never Forget

Dec 22 2023 22 mins  
Welcome to this episode of the NerdBrand Podcast! It’s time to rock around the Christmas tree, bring out that figgy pudding, and put on that ugly sweater that your Aunt Barb made just for you! ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bri

Economy Camaraderie

Dec 15 2023 19 mins  
We discuss the core industries in Louisville - advanced manufacturing, business services, food and beverage, health and aging innovation, and logistics. What big brand names can we associate with these industries and “tip our hats to” for making financial impacts for the city? What businesses or models in the Louisville area are we lacking in comparison to other cities of our s