Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Sep 20 2023 1

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders Podcast artwork

Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy revenue growth by increasing marketing efficiency and win-rates through strategic planning and production solutions. Each episode of the Fortis Baseline Podcast is designed to inspire you to think critically, learn vigorously, and apply actionable strategies to simplify and optimize your firm's operations. Gain insights on vital topics such as client experience (CX), the client journey, business development, and marketing and communications.

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Ep 41 - The Heart and Head Selling Method

Sep 20 2023 18 mins

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! =======================

Ep 42 - Prioritizing Self-Care and Establishing Boundaries

Sep 13 2023 20 mins

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time for your self-care. Learn how to m

Ep 41 - How to Barter Services and Get Ultimate Value

Aug 15 2023 23 mins

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand.===================================================Learn more about MelindaWebsite: www.melindacolon.comInstagram: www.instagr

Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven)

Jun 28 2023 34 mins

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge you might be looking for. Conne

Ep. 39 - Automation Using Adobe InDesign

Apr 18 2023 10 mins

In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc.Get the stepsBuild a robust processSupport the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to s

Ep. 38 - The Power of Brand Photography (with guest Karen Kurta)

Mar 15 2023 17 mins

In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both the business and personal spheres. The image difference and quality that is sometimes subtle but is nevertheless crucial to give your b

Ep. 37 - Re-Focusing After Change, How to get back to the Baseline

Feb 22 2023 24 mins

Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They share how they audit marketing efforts and use SWOT analysis to help the audience hone in on their client’s pain points and challenges whi

Ep. 36 - What is Adobe doing Now?

Feb 07 2023 21 mins

Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE

Ep. 35 - Goals and Strategic Planning

Jan 25 2023 26 mins

On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Stay humble, hungry, and smart as you start this New Year!Support the showThe Fortis Baseline podcast has transitioned from servi

Ep. 34 – Looking Back to Move Forward

Dec 14 2022 12 mins

As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year!Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking