The Higher Ed Marketer

Apr 15 2024 13

The Higher Ed Marketer Podcast artwork

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Team Integrations and Mergers in the Evolving Marketing Space

Apr 15 2024 35 mins

With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way.Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness.It’s about finding the right seat on the

The Integrated Approach to Marketing and Communications in Higher Ed

Apr 08 2024 37 mins

It’s time to switch from transactional to strategic.In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and utilizing an integrated approach to marketing and communicatio

Ownable Brand Ideas: Higher Ed Marketing Done Differently

Apr 01 2024 36 mins

Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started and completely transform your school's brand.We’re chatting with Brian MacDonald, the co-founder & CCO at Zillion. After wor

Putting AI Tools to Work for Your Marketing Team

Mar 25 2024 46 mins

On November 30th, 2022, ChatGPT changed the world.Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university.Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking

Book Club: The Enrollment Cliff Is Real

Mar 18 2024 35 mins

The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit, we’re joined by Chris Rapozo,

Why Curiosity and Innovation Are Part of the Higher Ed Promise

Mar 11 2024 42 mins

Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean into the mission-fit marketing. That’s why many insti

AI Chatbot Personalization: Augment the Student Experience

Mar 04 2024 46 mins

Personalized AI chatbots used to be a muse for science fiction writers.But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO of Element451, as he talks about the capabilities of these futuristic assis

How the University of Kentucky is Trailblazing Financial Literacy

Feb 26 2024 39 mins

It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge.We’re talking to Kirsten Turner, the Vice President of Student Success at the University of Ke

Critical Thinking and Media Literacy in the Digital Age

Feb 19 2024 51 mins

Teaching critical thinking is the first step to media literacy in the digital age.With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.Being able to have challenging conversations with people with opposing views and critically analyze information allows us to grow as marketer

Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value

Feb 12 2024 41 mins

When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the value and opportunity of higher ed.Getting the ball rolling is Ken Sigler, the Director of Enrollment Management at Mount Carmel