The Distributed Truth

Jul 17 2023 1
The Distributed Truth Podcast artwork

There is a new wave of leader in SaaS: the customer data leader. Whether your title is RevOps or marketing or data or technology, if you are working to fix customer data problems to drive the business forward, this podcast is for you. Syncari’s The Distributed Truth podcast features interviews with a wide array of people who are enabling GTM efficiency at scale through unified customer data.

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


The Importance of the Buyer Journey in B2B SaaS with Sebastien van Heyningen

Jul 17 2023 26 mins  
In this episode of the Distributed Truth Podcast, Evan Dunn is joined by Sebastien van Heyningen, a seller turned RevOps expert and the founder of Central Metric. Central Metric helps B2B SaaS companies increase revenue efficiently through building scalable systems. Sebastien van Heyningen discusses the importance of focusing on the buyer journey in a holistic manner and the challe

The Death of the Glory of the ‘Net New Logo’ with Jacki Leahy

Jun 15 2023 31 mins  
In this episode of the Distributed Truth Podcast, Jackie discusses the challenges of operationalizing the revenue engine of B2B SaaS companies. She highlights the fragmented customer data problem and the need for better approaches to unified customer data. Jackie also shares her insights on the link between investing in unified customer data and revenue growth. Jacki Leahy is the f

How to Eliminate Silos: Reverse Engineer the Customer Experience, with Rebecca Clyde

Jun 07 2023 34 mins  
Rebecca gets practical about how founders can reimagine their tech stack to optimize for revenue-driving activities. Rebecca brings her own experience as a founder, as well as background working with Fortune 500 companies, to deliver timely recommendations for managing their tech and data investments. In order to eliminate silos and reduce bloat in the tech stack, leaders need to r

The Customer 360 Conundrum: Everyone Wants What No One Has, with Jeff Beaumont

May 31 2023 36 mins  
Jeff has built a high-performing CS operations team at GitLab supporting hundreds of customer success and support managers. Jeff gets very detailed about how GitLab developed its customer 360 program, how they developed product usage data insights for CS, as well as how vital it is for this information to be distributed across sales and CS together. Jeff Beaumont leads customer suc

Untangling the Spiderweb: Managing the Flow of Customer Data at Scale with Caterina Torres

May 25 2023 26 mins  
Cat joins The Distributed Truth to discuss one of the most overlooked-yet-important parts of Revenue Operations: documenting the flow of customer data across GTM tools. According to Cat, the ability to track leads to customers to renewals is “very rare” in B2B orgs of any size. We talk diagrams, nightmare scenario “spiderwebs of insanity” and Cat’s unflagging appetite for

GTM’s #1 Problem: Managing Data Across the Stack, with Connor JeffersGTM’s #1 Problem: Managing Data Across the Stack, with Connor Jeffers

May 18 2023 26 mins  
Connor discusses the biggest problems facing GTM - and they all have to do with data across GTM systems. In fact, according to Aptitude8’s research, the #1 implementation challenge for CRMs is data migration and data management. Listen to Connor’s expert insights about the history of the Lead Object, the importance of data models to your business model, and the need for central

Firewalls & Funnels: Cybersecurity’s Lessons for RevOps, with Jomar Ebalida

May 11 2023 39 mins  
Jomar joins us to explore the intriguing intersection of revenue operations and cybersecurity, specifically as it relates to data. A seasoned expert in both fields, Jomar sheds light on how cybersecurity principles can be leveraged when unifying data from the myriad systems in the modern stack to optimize RevOps. We also discuss real-world applications of the bowtie funnel, double

The Problem of Human Behavior and CRM Data, with Scott Marker

May 02 2023 32 mins  
Scott joins us to discuss the problem of human input in B2B sales, how to encourage adoption of CRM and keep organizations aligned on the value of meaningful shared data about their pipeline and growth. Scott is acutely aware of the relationship between systems and people, and how few people really feel the need to maintain accurate systems, particularly at the leadership level. Sc

Information Systems = Humans + Data, with Tim Lockie

Apr 27 2023 36 mins  
Tim joins us to talk about the human impact of tech and data issues. It’s a hard one to pin down, but he came ready with a great analogy (a CRM is a car…) and we discuss how to create lasting behavioral change in teams and organizations through data pipelines that bring real value. Tim’s advice to the tech-buying executive: build a relationship with your internal technical ex

The Missing Link in Intelligent Automation: Unified Data, with Rick Vargas

Apr 19 2023 29 mins  
Join us with Rick Vargas, a veteran Marketing Ops and Revenue Ops leader and strategic consultant, as he discusses the fundamental link between unified data and more intelligent automation and analytics. Learn why breaking down data siloes and operating with unified data is a must-have given macroeconomic conditions - regardless of industry. Rick will also share real-world examples