Social Media Marketing Happy Hour Podcast

Dec 27 2019 377

Social Media Marketing Happy Hour Podcast artwork

The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.

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Episode 23: Happy Hour Holiday Edition

Dec 27 2019 36 mins

Episode 22: Excellent Customer Experiences: The pathway to increased revenue

Nov 17 2019 32 mins

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of g

Episode 21: Don't Compare Your Insides To Others Outsides

Nov 03 2019 22 mins

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us Sign Up For 3 Pillars Masterclass Dawn's 1

Episode 20 Holistic Marketing vs Silo Marketing

Oct 20 2019 22 mins

It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the bu

Episode 19: Life Happens: Having Systems in Place For Your Business

Oct 07 2019 26 mins

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do Where to Find Us: Dawn's

Episode 18 - A Beginners Guide to FB Ads

Sep 22 2019 36 mins

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourcing Where to Find Us: The Happy

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

Sep 08 2019 32 mins

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Conte

Episode 16 - Focusing on Visuals in Your Marketing

Aug 25 2019 26 mins

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visua

Episode 15 - Features, Advantages, Benefit

Aug 11 2019 21 mins

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

Jul 28 2019 30 mins

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard Have an offering outside of the restricted content Do the actual selling in email marketing If you don't have other p