ADLANDIA

Mar 23 2022 69 ep. 36 mins 3.4k
ADLANDIA Podcast artwork

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

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What We’re Watching in 2022 with Axios’ Sara Fischer

Mar 23 2022 35 mins  
Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.  Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to

Marketing & Comms Talent Goes Flexible with Lara Vandenberg

Jan 25 2022 38 mins  
Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace

A Web3 Primer with Jarrod Dicker

Dec 28 2021 76 mins  
Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group). Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers. We also

Marketing for Longevity, Not Leasing, with Michaella Solar-March

Nov 05 2021 60 mins  
Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinki

Getting Specific with Monica Padman of Armchair Expert

Oct 13 2021 53 mins  
Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific i

Building and Scaling Niche with Morning Brew

Sep 21 2021 55 mins  
Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services

You Said, We Did with Dara Treseder

Jun 28 2021 41 mins  
On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community a

Are we there yet? The Audio Expanse with Steve Wilson

Jun 02 2021 51 mins  
In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE. Plus Alexa and Laura talk about innovation in the podcast industry and wh

Beyond Brand Purpose with Alain Sylvain

Apr 22 2021 37 mins  
This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency part

Intentional Words with Rakia Reynolds

Mar 25 2021 36 mins  
Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer & Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry.Rakia shares her thoughts on moving from the Year