Coaching For Creatives with Aura McKay

Dec 04 2024 33 ep. 10 mins 1
Coaching For Creatives with Aura McKay Podcast artwork

Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence. 

These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away. 

Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business. 

If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call:  https://www.businessofcreativity.ca/advisor

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Conquering Budget Conversations with Confidence: Tips for Freelance Creatives

Dec 04 2024 13 mins  
In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importanc

How to Increase Your Freelancing Rates: Strategies and Justifications

Oct 07 2024 15 mins  
In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers. Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period. She al

Price as a Bridge: Connecting Profit and Client Value

Sep 16 2024 7 mins  
In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe th

Improve Communication - Stop Reacting, Start Responding

Sep 08 2024 10 mins  
Reacting vs. Responding: Mastering Emotional Control in Creative BusinessAura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.Aura shares stra

Why Did You Become a Creative Freelancer?

Aug 04 2024 8 mins  
In this episode of Coaching for Creatives, host Aura McKay explores the motivations behind choosing a freelancing career. Aura shares her personal journey of becoming a reluctant entrepreneur, discusses common reasons why many of her clients opt for freelancing—such as autonomy, flexibility, and creative fulfillment—and highlights the importance of embracing business principles

Brain, Body, and Business: Prioritize for Success

Jul 25 2024 9 mins  
Brain, Body, and Business: Prioritize for SuccessIn this episode of Coaching for Creatives, Aura McKay discusses the important relationship between your brain, body, and business. She shares personal experiences and insights from her business accelerator mastermind, emphasizing the need to balance work demands with personal well-being. Learn practical tips on how setting healthy ha

The Costs of Working Alone

Jul 08 2024 9 mins  
The True Costs Of Working Alone Most creative freelancers are solopreneurs. Many feel like because they are freelancers they are on their own. For a long time I felt like I would never get as far ahead or be as successful as the photographers that worked with their spouses....because I had to do everything alone. This episode of Coaching for Creatives looks at the costs of running

Pricing on Your Website: Yes or No?

Jun 24 2024 10 mins  
Pricing on Your Website: Yes or No?Should you put your pricing on your website? Yes or no? It really isn't that black and white. It depends on several different factors.This episode of Coaching for Creatives explores when (and if) freelance creatives should put their pricing on their website. Join the conversation in the comments and let me know what you think. Yes or no? #coaching

Focus on Success Stories

Jun 10 2024 11 mins  
Focus on Success Stories It's time to celebrate!This episode of Coaching for Creatives shares some success stories from today's Business Accelerator Mastermind group members. All have different learnings to take away from their wins. Let me know which story inspires you most. #coachingforcreatives #freelancingbusinesstips #evidenceofawesome0:00 Focus on Success Stories1:34 Exceedin

Proposals Sent, Crickets Chirping: The Struggle Of Getting Ghosted!

Jun 03 2024 11 mins  
Stop Getting GhostedTired of getting ghosted on your quotes or proposals?Getting 'ghosted' is typically a term applied to dating. However, most freelancers are all too familiar with getting nothing but crickets after sending out a quote or proposal. This episode of Coaching for Creatives looks at how you can adjust your sales process to stop getting ghosted and start closing more c