In Growth We Trust: Marketing | Growth | Startups

Dec 10 2024 73 ep. 54 mins 11
In Growth We Trust: Marketing | Growth | Startups Podcast artwork

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? Available everywhere, even on YouTube, like/comment/subscribe 🎧

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🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings

Dec 10 2024 26 mins  
In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past

🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

Jul 29 2024 76 mins  
In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future gu

🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

Jul 16 2024 57 mins  
In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on con

🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

Jul 11 2024 52 mins  
This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand

🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

Jun 24 2024 55 mins  
In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌 [00:00:00] Intro [00:06:38] Climate-focused podcast. [0

🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

Jun 17 2024 49 mins  
On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from

🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

Jun 10 2024 42 mins  
In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and l

🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

May 29 2024 29 mins  
In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid

🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

May 22 2024 58 mins  
In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money

🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups

May 15 2024 39 mins  
In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for