Tech Marketing Trends

Dec 11 2024 152 ep. 30 mins 11
Tech Marketing Trends Podcast artwork

B2B Tech Marketing Trends for Growth Driven CMOs What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Better understanding makes better decisions- David Schneer

Dec 11 2024 29 mins  
How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers? David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights. Tune in to this week's episode with David Schneer

Leveraging Go-To-Market (GTM) Partnerships - Barrett King

Dec 04 2024 31 mins  
In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships. Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transforma

Operational Marketing Excellence - Peter Mahoney

Nov 27 2024 33 mins  
What does it take to achieve operational marketing excellence? Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights int

Selling in a Post-Trust World - Larry Levine

Nov 20 2024 32 mins  
“Most sales people’s walk does not match their talk.” How does one change this common perception about the sales world? The answer is simple: Trust Larry Levine is our podcast guest this week. He is the author of Selling from the Heart and Selling in a Post-Trust World, and a recognized advocate for authentic, relationship-driven sales strategies. With decades of exp

How marketers can adapt and excel in this AI revolution - Mike Allton

Nov 06 2024 37 mins  
We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before? In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle e

Artificial Intelligence in sales - Daniel Borodyansky

Nov 01 2024 29 mins  
AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet? Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing

How artificial intelligence can help you build a better mousetrap - Andy Crestodina

Oct 17 2024 36 mins  
What does AI in digital marketing look like in action? Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience. In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation a

Why phone prospecting is still so effective - Josh Braun

Oct 09 2024 30 mins  
How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person. Josh specializes in helping sales professio

How to grow B2B SaaS companies - Demand Generation best practices

Sep 26 2024 33 mins  
What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B S

The Tangible Advantage. - Direct Mail's Role in B2B Marketing

Sep 18 2024 32 mins  
Direct mail is your secret weapon in a world of digital overload.In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagem