The FittDesign Podcast

Sep 05 2024 289 ep. 9 mins 1
The FittDesign Podcast artwork

Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love. 

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FittBite Episode 281: Creating a Unique Sports Brand in 2024 – Watch Me Do It Live!

Sep 05 2024 11 mins  
In today’s FittBite, I’ll share insights on how to find your target audience, develop your product line, and build a strong brand identity that resonates with your customers. I’ll also walk you through key marketing strategies that will set you apart and help you scale your brand.Tune in to gain valuable insights and take your brand to the next level.Book a 1 on 1 with our ho

FittBite Episode 280: How Sports Brands Get You to Spend MORE – 10 Insane Tactics!

Sep 01 2024 7 mins  
In today’s FittBite, we’re exploring how sports brands use smart tactics to encourage you to spend more. It’s all about strategies like upselling, bundling, and scarcity.I’ll explain how limited-time promotions, free shipping thresholds, and scarcity tactics influence your decision-making process. You'll also see how personalized recommendations, exit-intent popups, and cus

FittBite Episode 279: 10 Simple Rules Every Sportswear Brand Follows for Success

Aug 28 2024 8 mins  
In today’s FittBite, I share the 10 key rules that top brands like ASRV, Alphalete, and Gymshark use to stay ahead. These brands focus on creating functional products with moisture-wicking fabrics and prioritize comfort through seamless designs that enhance performance. I’ll also explain the importance of durability, fit, and breathability, and how aesthetic appeal and sustaina

FittBite Episode 278: The 3 Phases Every Sportswear Brand Must Survive to Succeed!

Aug 25 2024 10 mins  
In today's FittBite, I’ll walk you through the three critical phases of building a successful fashion brand: Beginner, Growth, and Maturity, sharing lessons from brands like Alphalete and Gymshark to help you manage your brand through each stage and prepare for long-term success.Tune in to gain valuable insights that could shape your brand's future.Book a 1 on 1 with our host, Sh

FittBite Episode 277: The #1 Way to Know If You Should Follow or Ignore a Trend as a Sportswear Brand

Aug 21 2024 10 mins  
In today’s FittBite, discover when it’s wise to follow a trend and when it’s best to stay true to your brand’s identity as we provide key insights from examples like Nike’s Flyknit and Reebok’s ZigTech, illustrating the impact of these choices on brand success. Learn how to balance innovation with brand integrity, ensuring your brand remains distinct and competitive.Tun

FittBite Episode 276: I Tried Virgil Abloh’s Free Game Guide to Build a Brand (Here’s What Happened)

Aug 18 2024 11 mins  
In today's FittBite, we break down Virgil Abloh's 'Free Game' guide, covering key steps like naming your brand, securing a trademark, and designing a website. Curious about how to build a fashion brand? Tune in now to discover actionable tips and tricks that can help you turn your fashion dreams into reality.Here’s the Virgil Abloh's Free Game guide to explore further: https://vi

FittBite Episode 275: How We Turned Strangers into Loyal Customers in 24 Hours! (Customer Avatar Full Tutorial)

Aug 14 2024 5 mins  
In today's FittBite, we guide you through the process of building a customer avatar, covering everything from demographics to fashion attitudes. By mastering this tool, you’ll create products that truly resonate and convert first-time buyers into repeat customers.Watch now to gain valuable insights and turn strangers into loyal customers.Book a 1 on 1 with our host, Shadi for per

FittBite Episode 274: Why These Huge Sports Brands Failed (And What You Can Learn From Their Mistakes)

Aug 11 2024 9 mins  
In today’s FittBite, we analyze why big sports brands fail. We'll explore the key reasons behind their decline, from management errors and lack of innovation to failure in adapting to digital trends. Tune in to gain valuable insights and learn from their failures.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://ww

FittBite Episode 273: Building a Luxury Sportswear Brand... Can It Really Be Done?

Aug 07 2024 7 mins  
In today's FittBite, we explore the rise of luxury sportswear, also known as sports luxe or athleisure, and what it takes to succeed in this industry. Learn about the importance of quality, innovation, and exclusive collaborations in building a luxury sports brand, while also addressing challenges like brand identity conflict and price sensitivity. Tune in for insights on how to cr

FittBite Episode 272: Gymshark's Step-by-Step Merchandising Guide (Sportswear Ecommerce)

Aug 04 2024 6 mins  
In today’s FittBite, we unlock the secrets behind Gymshark’s merchandising success, breaking down their effective strategies from product selection to perfecting visual displays. Tune in to gain valuable insights and enhance your e-commerce brand.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.co