The PPC Mastery Podcast

Oct 09 2024 28 ep. 34 mins 7

The PPC Mastery Podcast artwork

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.

Presented by Bob Meijer & Miles McNair — founders of PPC Mastery.

Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

Whenever you're ready, here's how we can help you:

Join our free Discord community here: https://www.ppcmastery.com/community

Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog

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E01 - Welcome - The PPC Mastery Podcast

Aug 15 2023 2 mins

Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!

E02 - How It All Started - The PPC Mastery Podcast

Aug 15 2023 49 mins

Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!

E03 - How to get Google Ads clients - The PPC Mastery Podcast

Aug 22 2023 32 mins

Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast

Aug 27 2023 20 mins

In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

E05 - How to retain clients - The PPC Mastery Podcast

Aug 29 2023 34 mins

In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'.

E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast

Aug 31 2023 11 mins

Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

E07 - What goals are you working towards? - The PPC Mastery Podcast

Sep 03 2023 14 mins

Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

E08 - An introduction to Demand Gen - The PPC Mastery Podcast

Sep 05 2023 25 mins

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

E09 - Demand Gen best practices - The PPC Mastery Podcast

Sep 07 2023 30 mins

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast

Sep 10 2023 9 mins

Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”