Mar 24 2021 37 mins 1
Josh Seiden is a designer, strategy consultant, coach, and author. He started his career in the early 90s. Since then a lot of things have changed. That's why Josh decided to write and share his experience, and latest observations in amazing books such as "Lean UX" or "Outcomes over Output."
In this episode, Josh discusses with the Product Bakers everything about Lean UX and how to work with hypotheses and problem statements. They've also touched upon the topic of lean experimentation to validate ideas as quickly as possible.
Table of content:
- 00:30 - Intro Josh Seiden
- 03:30 - The change of Lean UX
- 04:30 - Making product & design teams work
- 06:25 - The notion of design thinking
- 08:25 - Defining good problem statements
- 11:40 - Defining good hypotheses
- 16:05 - Finding problems & defining success criteria
- 19:10 - Josh's definition of an MVP
- 25:20 - Perfectionism kills success
- 28:35 - Experimenting instead of solutionizing
- 30:35 - Josh's biggest learning with Lean UX
- 33:30 - Debrief Christian & Alex
Follow Josh:
- Josh's Masterclass: Online masterclass outcomes for product teams
- Josh's books: Lean UX, Outcomes over Output
- Medium: @jseiden
- Linkedin: @jseiden
- Twitter: @jseiden
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