Oct 15 2024 46 mins
In this episode of the Sustainable Hospitality Podcast, host Amy Wald interviews Molly Laycob, the Global Social Impact Manager at the United States Tour Operators Association (USTOA). The discussion covers Molly's journey into sustainability, driven by her passion for the environment and her work at the Education Abroad Network, which led her to USTOA. They talk about the importance of sustainability in tourism, how partnersing with the tour operators can enhance your brand and the customer demand for responsible travel. You will also learn how USTOA supports its members with resources and summits focusing on sustainable practices. Molly highlights the role of destinations in leading sustainability initiatives and explains USTOA's plans, including a newly approved five-year sustainability strategy aimed at evolving industry standards and encouraging collaboration across associations.
