May 21 2024 45 mins 1
Matt Keck is a creative director who worked on the Wendy's account for over a decade and is also known for the old YouTube meme "I'm a snake."
This week, Brit and Chase tracked down Matt to talk about what he learned about going viral, turning online beefs into social gold, creating "Stans," and humanizing brands, including helping Wendy take her crown as the Queen troll of the internet. Plus, his new podcast, #RoastMe: the story of the Wendy’s Twitter account, and his upcoming comedy special.
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TIMESTAMPS:
04:20: Wendy’s Twitter Beginnings
09:44: Changing the brand messaging
10:30: Human jokes rather than bots
10:52: Creating “Stans”
12:26: “Going Native”
15:56: Applying improv to social
17:22: Trolling the trolls
18:40: Trusting your teams, the ephemeral nature of social
20:50: Creating your own version of “a moment” vs chasing a moment
22:52: “Community Engagers”
24:20: Being successful before anybody knew what you were doing
25:22: Ask for forgiveness and not permission
27:47: Social Buckets vs. Open Real-Time Tweets
34:02: How the Rap Battle got made
36:46: What makes people pause, stop, and engage
38:27: Cameo
40:10: Matt’s Comedy Show
FOLLOW MATT:
#RoastME Podcast on Spotify and Apple
MUSIC:
"Praise The Lord (Da Shine) (Instrumental) ft. Skepta" (A$AP Rocky), "18 Carat Affair" (Desire)
©2024 The Furious Curious, Britton Rice, Chase Domergue
