How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame


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Feb 03 2025 34 mins   15

ACTIONABLE TAKEAWAYS




  • Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better.


  • Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept.


  • Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency.


  • Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change.


JOHNNY'S PATH TO PRESIDENTS CLUB



  • Commercial Account Executive @ Talkdesk

  • Enterprise Sales Development Manager @Talkdesk

  • Team Lead, Enterprise Sales Development @ Mimeo

  • Enterprise SDR @ Mimeo


RESOURCES DISCUSSED: