Mar 27 2023 51 mins
Oren Schauble is a product & brand advisor to B2C brands, but also a content-creating machine!
He was the President of the public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products. In addition, he recently launched Hyper, he runs a newsletter and community for building physical products in our modern world and is part of the Builders Build Podcast. In addition to all that he regularly puts out video content breaking down trends, products, brands, and more in a fun, digestible fashion that is always entertaining to watch (and learn from).
To say he is a busy guy would be an understatement!
Oren and I discussed:
- The importance of creating a personal brand
- Why you don't need to reinvent the wheel in order to start a company
- Content creation
- Breaks down product development
- The cannabis business
- Lifestyle businesses
- Finding your niche
- How to find the right platform for your brand
- How to "beat" the algorithm
And so much more...
My Take: If you intend to grow on the internet, regardless of whether it is your own brand or a company, it pays dividends to invest in promoting yourself in the space in which you reside. Being part of a community, regularly sharing information and insights, and helping, but also learning is a great way for you to grow and cultivate the niche that you are actively involved in. Remember, sprint, not marathon, don't be deflated if things don't "blow up" overnight, the long game is the right game to play.