What was first, product or marketing? A post-corona conversation with Ish Verduzco


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Jun 16 2020 45 mins  

The guest of today's episode of Splinter Business Stories is Ish Verduzco: Diversity lead, DJ, author and awesome tech marketer

Your fellow IT comrade does her best in bringing resourceful and insightful, smart, and exceptional guests to this podcast. I am happy to share today's episode with a great fellow tech marketer, and a person who has is all done in his way! And he knows how to get you back on track if there's are things which do not work out as expected. Today's episode is a great journey, full of interesting findings. 

In this episode:

- Corona hustles and bustles

- Marketing and DJing, what is common?

- Spotify party 

- Shame, shame, shame

- Diversity and Inclusion 

- Chicken-egg question and the journey to the philosophical realization of the equal importance of marketing and product. 

- Sales vs Marketing

- How to get things Ish done?

- More on books and people who write them 

- We are the Uber of ... - and other ways to ruin your first impression

- One more failure story to add to our collection 


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Special thanks to Ish Verduzco for coming to this show and sharing his perspective on marketing, diversity, and life.  

Check out Ish Verduzco book "How Successful People Get Ish Done" https://www.amazon.com/dp/B08B33T3S5?ref_=pe_3052080_397514860

Get to know Ish by visiting his LinkedIn https://www.linkedin.com/in/ishverduzco/


If your startup builds a product, Cadoret is ready to support you with full-cycle marketing and branding: starting from strategy and visuals, and ending with pitching and public speaking boot camp.

Visit https://www.cadoret.io/ for more information.

Have a story? Feel free to add me on LinkedIn https://www.linkedin.com/in/alkhimovichanita/


Bisou Bisou

Yours,

A.