Ep 15: Cybersecurity Sales- Foundations For Success (Part 5)


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Nov 24 2019 7 mins   1

Objections. See them as a gift, a chance to answer your prospect's biggest concerns or areas where they don't trust you.


But what if you could help diffuse these objections BEFORE your sales call? To do that, take your top 3-5 objections, turn them into a question, and then answer that question.


Voila! A Security FAQ document. Use this as a:


- pre-sales guide

- lead magnet

- FB live

- Newsletter/blog content


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