Mar 07 2022 3 mins
First meeting with a prospect... YOU WANT TO IMPRESS THEM RIGHT?
So you start the conversation talking about the number of years you've been in the business, and all the great products and services you have to offer.
I'm sorry... but if you're doing that, you sound just like every other financial professional vying for their business.
Potential clients aren't interested until they know one thing about you... HOW YOU'VE HELPED OTHER PEOPLE LIKE THEM.
Jason Smith describes a simple, surefire way put the focus on them and ensure you separate yourself from the competition.
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