Apr 11 2024 58 mins
With its ability to analyze vast amounts of data and identify important trends and patterns, to allow the most informed decisions and personalize the customer experience, artificial intelligence has the potential to transform the entire B2B sales process, making it more efficient and effective, leading to increased sales and profits.
Innovation greatly drives success in today’s business world, and the use of AI is revolutionizing the way companies approach distribution. In this episode of Driven by DCKAP, Karthik is joined by Mike Marks, Founding Partner of Indian River Consulting Group, Senior Research Fellow at NAW, and faculty member at Purdue's University of Innovative Distribution. Their engaging conversation spans the topics of transformative AI innovations, how AI can help increase sales opportunities, where distributors should invest in the future, and much more.