Dec 23 2023 79 mins
Back to a classic episode format this week as Raj and Vik discuss Instagram leveling up to a marketing technology firm for the masses with split A/B testing, what kept Raj and Vik from recording ALGO for 6 months and their highlights of 2023. (00:00) Feedback on the SoleDXB Episode (00:28) Tara Rose Podcast Studio Details (01:12) What we'll be discussing today (01:25) Instagram launches Split A/B testing of captions (07:23) Why Gary Vee, Steven Bartlett and Mr Beast keep changing thumbnails (10:38) Instagram is making creators level up (11:53) How split testing can create better brands online (21:46) Indo Warehouse Dubai show 6th January 2024 (23:50) Scarface Tiny Desk Performance Review (No Spoilers) (29:24) Why Raj follows US Politics (30:05) Why we haven't published ALGO since the summer (30:43) My Friends Your Friends in London, New York and Toronto (33:29) Raj is a Course Director for Chartered Institute of Marketing (34:08) Shout out to Creative Content Agency clients (37:00) Working with celebrities again (45:30) Getting healthy is easier your 40's (48:41) Raj's thoughts on the business becoming systemised (50:35) How Raj spots trends in other cities to bring back to Dubai (54:38) Why all-hands meetings are the most expensive things for a business (59:09) First and Ten Productions shout out (59:01) Vik loved working with Ryan Serhant (01:01:22) Raj loved working with Jay Shetty (01:03:53) Daniel Priestley is Raj's 2024 pick (01:05:47) Daniel Priestley is Dizzee Rascal (01:07:05) Raj responds to critics on his strategy (01:08:39) Raj's plans for ALGO in 2024 (01:09:24) Raj's plans for his own brand in 2024 (01:10:09) Raj's plans for Creative Content Agency in 2024 (01:12:06) Raj's plans for The 4Ps of Content in 2024 (01:12:21) Raj's plans for My Friends Your Friends 20 in 2024 (01:15:05) Tara Rose Salon shout outs (01:15:58) Shout out to Park Hill Clothing Connect with the show http://www.instagram.com/rajkotecha http://www.instagram.com/vikmorjaria http://www.instagram.com/algo.pod This episode was recorded at Tara Rose Podcast Studios. For more information check out Tara Rose Salon Arenco Warehouse 10, Al Quoz, Al Quoz 1, Dubai +971 4 324 6613 http://www.tararosesalon.com [email protected]