Feb 14 2022 50 mins
In the first episode of Storyline, we speak to PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, Creative Director, dentsu Webchutney Bengaluru on how new mediums have impacted and transformed copywriting and storytelling and what it takes to craft clutter-breaking campaigns in today’s world where the audience isnt the easiest to please.