Jan 30 2024 25 mins
Fred is an executive coach and advisor on leadership and culture. He holds a Ph.D. in Economics from the University of California, Berkeley. He is the founder and president of the Conscious Business Center. Fred is the founder of Axialent, a global consulting company that delivered leadership programs to more than 15,000 executives at, to name a few, Microsoft, Yahoo!, Google, Cisco, General Motors, Chrysler, Shell, Unilever, Coca-Cola, and Citibank.
In In In 2018, Fred accepted a position as Vice President at Google, advising the CEO's office on leadership and culture. During the same year, he partnered with Tecnológico de Monterrey to create the Center of Conscious Leadership. Previously, he was Vice President of executive development at LinkedIn.
He is the author of the trilogy Metamanagement (2001), The Meaning Revolution (2018) and the book that we will be discussing today, Conscious Business (2006).