86: How to Clarify & Reach Your Target Audience


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Jun 03 2024 22 mins  

Getting clarity on your target audience will make it so much easier for you to do business - you’ll be talking directly to a niche group of people who feel like you are literally calling their name because you’re being so specific. Compare that to targeting women ages 18 to 45, who can be so different from one another with different skills, life situations and goals that you certainly can’t target all of them. If you feel like you need to narrow down your target audience, today’s podcast episode is for you!


In this episode, we’re discussing:

  • Narrowing down your audience until you’re really specific on who you’re talking to
  • The story of how George Washington Carver discovered his purpose from God
  • Finding out where your audience is and the stage they’re at in their journey
  • Messaging, reach, positioning and placement


Check out the full show notes here!


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