Mar 18 2020 11 mins 2
-6 Tips for Sharing PR packages
-FTC Rules about Gifting Disclosure
-Talking with brands about moving from gifted to paid
Unboxing is something I’ve wanted to talk about for a while! If you’re a veteran on the Influencer scene you might be super sick of unwarranted packages showing up at your door. Maybe you feel torn when sharing the products, you don’t want to feel like your bragging but you want to respect or thank the brand that sent you the product. Or you straight up toss it in a box in your closet with tens of other items that you use as gifts for friends birthdays or giveaways.
Unboxings used to be huge, trendy, and exciting and now I think they annoy most audiences more than anything. BUT it’s still a part of promotion, gifted product is your gateway to paid partnerships and so we need to get creative when it comes to sharing this type of content with our audience in a way that feels authentic to you, peaks their interest and supports brands we love.
Mentions: Monetize Your Influence Course for Influencers
