Jul 29 2021 22 mins
In this episode, Tukan spoke with the Senior Marketing Manager at Health Recovery Solutions - Elena Muller.
When the pandemic hit last year, it became more critical than EVER for hospitals to figure out how they could deliver as much care virtually, as possible.
And for Health Recovery Solutions, a company that specialises in helping hospitals do exactly that, they knew they had to devise a campaign to get the word out about their product.
A.K.A "The hospitals at home" campaign.
During this discussion, Tukan chatted with Elena Muller - one of the masterminds behind this campaign about:
✅ How they came up with the idea/strategy for the campaign.
✅How they approach the content for the campaign.
✅The data/results behind the campaign & ultimately how it led to generating over $2M in annual contract influence.
To connect with Elena, click here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/show-me-the-data/message