Sep 25 2023 47 mins 8
Most of us who work for ourselves probably don’t love marketing but know that it’s a necessary task to attract more clients. Some take a more traditional approach—constantly sharing work and services on social media or socializing at conferences. But that might not work for everyone.
In this episode, Wudan talks with Ruxandra (Rux) Guidi. Rux is a narrative journalist working in print and audio based in Tucson, Arizona. Her work is published in the BBC, NPR, Marketplace, High Country News, The New York Times and The Atlantic, among others. You can follow her at https://www.fonografiacollective.com/ or on Instagram.
Rux and Wudan dig into how to reframe ‘marketing’ as something that is anti-hustle and anti-capitalistic, discuss the importance of community, and talk about drumming up work in a way that is unique to YOU.
Resources:
- TWC Podcast Episode: Embrace Authentic Marketing
- Authentic Marketing Booster Pack
- Interested in joining an inclusive and psychologically safe community for freelance creatives? Join The Writers’ Co-op on Patreon, and get access to our Slack community. Sign up anytime at www.patreon.com/twcpod
