178. How to Develop Your Personal Board with Emma Maslen


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Apr 16 2024 45 mins   1

At the age of 20, Emma found a passion for sales and customer success. With more than 25 years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

In 2019, Emma founded inspir’em, a sales consultancy, training, and coaching business, helping sales teams and leaders unlock their full potential. One of the only female-led sales and training consultancies, the team has partnered with organisations such as SalesForce, ServiceNow, Redgate Software, and Phoenix51 to provide bespoke project services, such as go-to-market strategies, coaching and mentoring, fractional CRO, sales audits, MEDDIC/MEDDPICC training, and recruiting strategies.

Attributing her career success to her expertly cultivated network, within her 2022 book The Personal Board of You Inc Emma draws from personal experiences to provide real-life, practical guidance to help individuals accelerate their growth by investing in their own network, what she dubs her “Personal Board”.



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